#BD3994#BD3994

#BD3994 is a mid, vivid pink. Relative luminance 0.159; OKLCH L 56.7% C 0.192 H 342.8°. Best body text is #FFFFFF at 5.03:1 contrast (WCAG AA passes).

Color values

HEX	#BD3994
RGB	rgb(189, 57, 148)
HSL	hsl(319, 54%, 48%)
HSV	hsv(319, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 21.7%, 25.9%)
CIE-LAB	lab(46.82, 61.09, -21.26)
CIE-LCH	lch(46.82, 64.68, 340.81°)
OKLab	oklab(56.7% 0.1835 -0.0569)
OKLCH	oklch(56.7% 0.192 342.8)
XYZ	xyz(27.7956, 15.8860, 29.6137)
Luminance	0.1588 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3994 #39BD62

analogous

#A439BD #BD3994 #BD3952

triadic

#BD3994 #94BD39 #3994BD

tetradic

#BD3994 #BDA439 #39BD62 #3952BD

square

#BD3994 #BDA439 #39BD62 #3952BD

split-complementary

#BD3994 #52BD39 #39BDA4

monochromatic

#5F1D4A #8E2B6F #BD3994 #D063AE #DE92C7

Accessibility & contrast

On white

5.03

#BD3994 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.18

#BD3994 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3994

5.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3994	#FFFFFF	#000000	##FFFFFF
##BD3994	1.00	5.03	4.18	5.03
#FFFFFF	5.03	1.00	21.00	1.00
#000000	4.18	21.00	1.00	21.00
##FFFFFF	5.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#456197

Deuteranopia (green-blind)

#6E7791

Tritanopia (blue-blind)

#C93A61

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd3994;
/* rgb */ color: rgb(189, 57, 148);
/* oklch */ color: oklch(56.7% 0.192 342.8);

Tailwind

colors: {
  custom: {
    50: '#d57ab3',
    500: '#bd3994',
    950: '#000000',
  },
}

SCSS

$custom: #bd3994;
$custom-light: #d57ab3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3994",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 148
  },
  "hsl": {
    "h": 318.636,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56696,
    "c": 0.19208,
    "h": 342.8
  },
  "luminance": 0.15883
}

Semantic roles & 50–950 ramp

primary

#BD3994

secondary

#89C99D

accent

#DD784B

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A11

muted

#837C80

Preview Lab

Preview with #BD3994

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →