#BD397C#BD397C

#BD397C is a mid, vivid pink. Relative luminance 0.152; OKLCH L 55.7% C 0.179 H 353.3°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX	#BD397C
RGB	rgb(189, 57, 124)
HSL	hsl(330, 54%, 48%)
HSV	hsv(330, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 34.4%, 25.9%)
CIE-LAB	lab(45.91, 58.09, -8.12)
CIE-LCH	lch(45.91, 58.65, 352.04°)
OKLab	oklab(55.73% 0.1777 -0.0208)
OKLCH	oklch(55.73% 0.179 353.3)
XYZ	xyz(26.0890, 15.2033, 20.6255)
Luminance	0.1520 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD397C #39BD7A

analogous

#BC39BD #BD397C #BD393A

triadic

#BD397C #7CBD39 #397CBD

tetradic

#BD397C #BDBC39 #39BD7A #393ABD

square

#BD397C #BDBC39 #39BD7A #393ABD

split-complementary

#BD397C #3ABD39 #39BDBC

monochromatic

#5F1D3E #8E2B5D #BD397C #D0639A #DE92B9

Accessibility & contrast

On white

5.20

#BD397C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.04

#BD397C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD397C

5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD397C	#FFFFFF	#000000	##FFFFFF
##BD397C	1.00	5.20	4.04	5.20
#FFFFFF	5.20	1.00	21.00	1.00
#000000	4.04	21.00	1.00	21.00
##FFFFFF	5.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#505D7E

Deuteranopia (green-blind)

#747679

Tritanopia (blue-blind)

#CB2F56

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd397c;
/* rgb */ color: rgb(189, 57, 124);
/* oklch */ color: oklch(55.7% 0.179 353.3);

Tailwind

colors: {
  custom: {
    50: '#d579a1',
    500: '#bd397c',
    950: '#000000',
  },
}

SCSS

$custom: #bd397c;
$custom-light: #d579a1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd397c",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 124
  },
  "hsl": {
    "h": 329.545,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55728,
    "c": 0.17893,
    "h": 353.3
  },
  "luminance": 0.152
}

Semantic roles & 50–950 ramp

primary

#BD397C

secondary

#89C9A8

accent

#DD934B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0F

muted

#837C7E

Preview Lab

Preview with #BD397C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →