#BD3951#BD3951

#BD3951 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.5% C 0.168 H 14.3°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#BD3951
RGB	rgb(189, 57, 81)
HSL	hsl(349, 54%, 48%)
HSV	hsv(349, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 57.1%, 25.9%)
CIE-LAB	lab(44.72, 54.03, 16.64)
CIE-LCH	lch(44.72, 56.53, 17.12°)
OKLab	oklab(54.46% 0.1626 0.0413)
OKLCH	oklch(54.46% 0.168 14.3)
XYZ	xyz(23.9369, 14.3425, 9.2909)
Luminance	0.1434 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3951 #39BDA5

analogous

#BD3993 #BD3951 #BD6339

triadic

#BD3951 #51BD39 #3951BD

tetradic

#BD3951 #93BD39 #39BDA5 #6339BD

square

#BD3951 #93BD39 #39BDA5 #6339BD

split-complementary

#BD3951 #39BD63 #3993BD

monochromatic

#5F1D29 #8E2B3D #BD3951 #D06377 #DE92A0

Accessibility & contrast

On white

5.43

#BD3951 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#BD3951 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3951

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3951	#FFFFFF	#000000	##FFFFFF
##BD3951	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5851

Deuteranopia (green-blind)

#7D744E

Tritanopia (blue-blind)

#CF1A43

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3951;
/* rgb */ color: rgb(189, 57, 81);
/* oklch */ color: oklch(54.5% 0.168 14.3);

Tailwind

colors: {
  custom: {
    50: '#d77881',
    500: '#bd3951',
    950: '#000000',
  },
}

SCSS

$custom: #bd3951;
$custom-light: #d77881;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3951",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 81
  },
  "hsl": {
    "h": 349.091,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54458,
    "c": 0.16774,
    "h": 14.3
  },
  "luminance": 0.14339
}

Semantic roles & 50–950 ramp

primary

#BD3951

secondary

#89C9BD

accent

#DDC24B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3951

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →