#BD3944#BD3944

#BD3944 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.168 H 20.2°. Best body text is #FFFFFF at 5.48:1 contrast (WCAG AA passes).

Color values

HEX	#BD3944
RGB	rgb(189, 57, 68)
HSL	hsl(355, 54%, 48%)
HSV	hsv(355, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 64%, 25.9%)
CIE-LAB	lab(44.47, 53.15, 24.27)
CIE-LCH	lch(44.47, 58.43, 24.54°)
OKLab	oklab(54.19% 0.1574 0.058)
OKLCH	oklch(54.19% 0.168 20.2)
XYZ	xyz(23.4952, 14.1658, 6.9648)
Luminance	0.1416 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3944 #39BDB2

analogous

#BD3986 #BD3944 #BD7039

triadic

#BD3944 #44BD39 #3944BD

tetradic

#BD3944 #86BD39 #39BDB2 #7039BD

square

#BD3944 #86BD39 #39BDB2 #7039BD

split-complementary

#BD3944 #39BD70 #3986BD

monochromatic

#5F1D22 #8E2B33 #BD3944 #D0636C #DE9299

Accessibility & contrast

On white

5.48

#BD3944 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#BD3944 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3944

5.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3944	#FFFFFF	#000000	##FFFFFF
##BD3944	1.00	5.48	3.83	5.48
#FFFFFF	5.48	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5743

Deuteranopia (green-blind)

#7E7340

Tritanopia (blue-blind)

#CF133E

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3944;
/* rgb */ color: rgb(189, 57, 68);
/* oklch */ color: oklch(54.2% 0.168 20.2);

Tailwind

colors: {
  custom: {
    50: '#d87877',
    500: '#bd3944',
    950: '#000000',
  },
}

SCSS

$custom: #bd3944;
$custom-light: #d87877;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3944",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 68
  },
  "hsl": {
    "h": 355,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.5419,
    "c": 0.16779,
    "h": 20.2
  },
  "luminance": 0.14162
}

Semantic roles & 50–950 ramp

primary

#BD3944

secondary

#89C9C4

accent

#DDD14B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3944

Body copy rendered with the generated semantic roles for this colour.

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