#BD3938#BD3938

#BD3938 is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.0% C 0.169 H 25.2°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#BD3938
RGB	rgb(189, 57, 56)
HSL	hsl(0, 54%, 48%)
HSV	hsv(0, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 70.4%, 25.9%)
CIE-LAB	lab(44.28, 52.49, 31.23)
CIE-LCH	lch(44.28, 61.08, 30.75°)
OKLab	oklab(53.99% 0.1529 0.0719)
OKLCH	oklch(53.99% 0.169 25.2)
XYZ	xyz(23.1657, 14.0340, 5.2296)
Luminance	0.1403 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3938 #38BCBD

analogous

#BD3879 #BD3938 #BD7B38

triadic

#BD3938 #38BD39 #3938BD

tetradic

#BD3938 #79BD38 #38BCBD #7B38BD

square

#BD3938 #79BD38 #38BCBD #7B38BD

split-complementary

#BD3938 #38BD7B #3879BD

monochromatic

#5F1D1C #8E2B2A #BD3938 #D06362 #DE9291

Accessibility & contrast

On white

5.52

#BD3938 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#BD3938 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3938

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3938	#FFFFFF	#000000	##FFFFFF
##BD3938	1.00	5.52	3.81	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5737

Deuteranopia (green-blind)

#7F7334

Tritanopia (blue-blind)

#D00D3A

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3938;
/* rgb */ color: rgb(189, 57, 56);
/* oklch */ color: oklch(54.0% 0.169 25.2);

Tailwind

colors: {
  custom: {
    50: '#d9786f',
    500: '#bd3938',
    950: '#000000',
  },
}

SCSS

$custom: #bd3938;
$custom-light: #d9786f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3938",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 56
  },
  "hsl": {
    "h": 0.451,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.53989,
    "c": 0.16895,
    "h": 25.2
  },
  "luminance": 0.14031
}

Semantic roles & 50–950 ramp

primary

#BD3938

secondary

#87C9C9

accent

#DDDE4A

background

#FEF7F6

surface

#FDEEEC

border

#D5C9C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3938

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →