#BD3931#BD3931

#BD3931 is a mid, vivid red. Relative luminance 0.140; OKLCH L 53.9% C 0.170 H 27.8°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#BD3931
RGB	rgb(189, 57, 49)
HSL	hsl(3, 59%, 47%)
HSV	hsv(3, 74%, 74%)
CMYK	cmyk(0%, 69.8%, 74.1%, 25.9%)
CIE-LAB	lab(44.19, 52.17, 35.19)
CIE-LCH	lch(44.19, 62.93, 34.01°)
OKLab	oklab(53.89% 0.1504 0.0792)
OKLCH	oklch(53.89% 0.17 27.8)
XYZ	xyz(23.0064, 13.9703, 4.3903)
Luminance	0.1397 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3931 #31B5BD

analogous

#BD316F #BD3931 #BD7F31

triadic

#BD3931 #31BD39 #3931BD

tetradic

#BD3931 #6FBD31 #31B5BD #7F31BD

square

#BD3931 #6FBD31 #31B5BD #7F31BD

split-complementary

#BD3931 #31BD7F #316FBD

monochromatic

#5C1C18 #8C2A24 #BD3931 #D45F58 #E08D88

Accessibility & contrast

On white

5.54

#BD3931 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#BD3931 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3931

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3931	#FFFFFF	#000000	##FFFFFF
##BD3931	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F562F

Deuteranopia (green-blind)

#80732C

Tritanopia (blue-blind)

#D00938

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3931;
/* rgb */ color: rgb(189, 57, 49);
/* oklch */ color: oklch(53.9% 0.170 27.8);

Tailwind

colors: {
  custom: {
    50: '#d9786a',
    500: '#bd3931',
    950: '#000000',
  },
}

SCSS

$custom: #bd3931;
$custom-light: #d9786a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3931",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 49
  },
  "hsl": {
    "h": 3.429,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.53892,
    "c": 0.16995,
    "h": 27.8
  },
  "luminance": 0.13967
}

Semantic roles & 50–950 ramp

primary

#BD3931

secondary

#80C6CA

accent

#D9E246

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD3931

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →