#BD38AD#BD38AD

#BD38AD is a mid, highly saturated purple. Relative luminance 0.167; OKLCH L 57.8% C 0.210 H 333.2°. Best body text is #FFFFFF at 4.85:1 contrast (WCAG AA passes).

Color values

HEX	#BD38AD
RGB	rgb(189, 56, 173)
HSL	hsl(307, 54%, 48%)
HSV	hsv(307, 70%, 74%)
CMYK	cmyk(0%, 70.4%, 8.5%, 25.9%)
CIE-LAB	lab(47.84, 65.06, -34.55)
CIE-LCH	lch(47.84, 73.66, 332.03°)
OKLab	oklab(57.8% 0.1879 -0.0947)
OKLCH	oklch(57.8% 0.21 333.2)
XYZ	xyz(29.9434, 16.6668, 41.1670)
Luminance	0.1666 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD38AD #38BD48

analogous

#8A38BD #BD38AD #BD386A

triadic

#BD38AD #ADBD38 #38ADBD

tetradic

#BD38AD #BD8A38 #38BD48 #386ABD

square

#BD38AD #BD8A38 #38BD48 #386ABD

split-complementary

#BD38AD #6ABD38 #38BD8A

monochromatic

#5F1C57 #8E2A82 #BD38AD #D062C3 #DE91D5

Accessibility & contrast

On white

4.85

#BD38AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.33

#BD38AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD38AD

4.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD38AD	#FFFFFF	#000000	##FFFFFF
##BD38AD	1.00	4.85	4.33	4.85
#FFFFFF	4.85	1.00	21.00	1.00
#000000	4.33	21.00	1.00	21.00
##FFFFFF	4.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3365B0

Deuteranopia (green-blind)

#6378AA

Tritanopia (blue-blind)

#C5446E

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd38ad;
/* rgb */ color: rgb(189, 56, 173);
/* oklch */ color: oklch(57.8% 0.210 333.2);

Tailwind

colors: {
  custom: {
    50: '#d57ac6',
    500: '#bd38ad',
    950: '#000000',
  },
}

SCSS

$custom: #bd38ad;
$custom-light: #d57ac6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd38ad",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 173
  },
  "hsl": {
    "h": 307.218,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.57802,
    "c": 0.21037,
    "h": 333.2
  },
  "luminance": 0.16664
}

Semantic roles & 50–950 ramp

primary

#BD38AD

secondary

#87C98F

accent

#DE5C4A

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD38AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →