#BD38AB#BD38AB

#BD38AB is a mid, highly saturated purple. Relative luminance 0.166; OKLCH L 57.7% C 0.209 H 333.9°. Best body text is #FFFFFF at 4.86:1 contrast (WCAG AA passes).

Color values

HEX	#BD38AB
RGB	rgb(189, 56, 171)
HSL	hsl(308, 54%, 48%)
HSV	hsv(308, 70%, 74%)
CMYK	cmyk(0%, 70.4%, 9.5%, 25.9%)
CIE-LAB	lab(47.74, 64.75, -33.53)
CIE-LCH	lch(47.74, 72.92, 332.62°)
OKLab	oklab(57.7% 0.1877 -0.0918)
OKLCH	oklch(57.7% 0.209 333.9)
XYZ	xyz(29.7514, 16.5899, 40.1554)
Luminance	0.1659 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD38AB #38BD4A

analogous

#8C38BD #BD38AB #BD3869

triadic

#BD38AB #ABBD38 #38ABBD

tetradic

#BD38AB #BD8C38 #38BD4A #3869BD

square

#BD38AB #BD8C38 #38BD4A #3869BD

split-complementary

#BD38AB #69BD38 #38BD8C

monochromatic

#5F1C56 #8E2A80 #BD38AB #D062C1 #DE91D4

Accessibility & contrast

On white

4.86

#BD38AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.32

#BD38AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD38AB

4.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD38AB	#FFFFFF	#000000	##FFFFFF
##BD38AB	1.00	4.86	4.32	4.86
#FFFFFF	4.86	1.00	21.00	1.00
#000000	4.32	21.00	1.00	21.00
##FFFFFF	4.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3565AE

Deuteranopia (green-blind)

#6478A8

Tritanopia (blue-blind)

#C6446D

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd38ab;
/* rgb */ color: rgb(189, 56, 171);
/* oklch */ color: oklch(57.7% 0.209 333.9);

Tailwind

colors: {
  custom: {
    50: '#d57ac4',
    500: '#bd38ab',
    950: '#000000',
  },
}

SCSS

$custom: #bd38ab;
$custom-light: #d57ac4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd38ab",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 171
  },
  "hsl": {
    "h": 308.12,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.57699,
    "c": 0.20892,
    "h": 333.9
  },
  "luminance": 0.16587
}

Semantic roles & 50–950 ramp

primary

#BD38AB

secondary

#87C990

accent

#DE5E4A

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD38AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →