#BD389D#BD389D

#BD389D is a mid, vivid pink. Relative luminance 0.161; OKLCH L 57.0% C 0.199 H 339.1°. Best body text is #FFFFFF at 4.98:1 contrast (WCAG AA passes).

Color values

HEX	#BD389D
RGB	rgb(189, 56, 157)
HSL	hsl(314, 54%, 48%)
HSV	hsv(314, 70%, 74%)
CMYK	cmyk(0%, 70.4%, 16.9%, 25.9%)
CIE-LAB	lab(47.08, 62.69, -26.25)
CIE-LCH	lch(47.08, 67.97, 337.28°)
OKLab	oklab(57.01% 0.1861 -0.071)
OKLCH	oklch(57.01% 0.199 339.1)
XYZ	xyz(28.4869, 16.0842, 33.4960)
Luminance	0.1608 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD389D #38BD58

analogous

#9A38BD #BD389D #BD385A

triadic

#BD389D #9DBD38 #389DBD

tetradic

#BD389D #BD9A38 #38BD58 #385ABD

square

#BD389D #BD9A38 #38BD58 #385ABD

split-complementary

#BD389D #5ABD38 #38BD9A

monochromatic

#5F1C4F #8E2A76 #BD389D #D062B6 #DE91CC

Accessibility & contrast

On white

4.98

#BD389D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.22

#BD389D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD389D

4.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD389D	#FFFFFF	#000000	##FFFFFF
##BD389D	1.00	4.98	4.22	4.98
#FFFFFF	4.98	1.00	21.00	1.00
#000000	4.22	21.00	1.00	21.00
##FFFFFF	4.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F62A0

Deuteranopia (green-blind)

#6A779A

Tritanopia (blue-blind)

#C83D66

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd389d;
/* rgb */ color: rgb(189, 56, 157);
/* oklch */ color: oklch(57.0% 0.199 339.1);

Tailwind

colors: {
  custom: {
    50: '#d57aba',
    500: '#bd389d',
    950: '#000000',
  },
}

SCSS

$custom: #bd389d;
$custom-light: #d57aba;
$custom-dark: #000000;

JSON

{
  "hex": "#bd389d",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 157
  },
  "hsl": {
    "h": 314.436,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.57012,
    "c": 0.19914,
    "h": 339.1
  },
  "luminance": 0.16081
}

Semantic roles & 50–950 ramp

primary

#BD389D

secondary

#87C997

accent

#DE6E4A

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A11

muted

#837C80

Preview Lab

Preview with #BD389D

Body copy rendered with the generated semantic roles for this colour.

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