#BD389B#BD389B

#BD389B is a mid, vivid pink. Relative luminance 0.160; OKLCH L 56.9% C 0.198 H 339.9°. Best body text is #FFFFFF at 5.00:1 contrast (WCAG AA passes).

Color values

HEX#BD389B
RGBrgb(189, 56, 155)
HSLhsl(315, 54%, 48%)
HSVhsv(315, 70%, 74%)
CMYKcmyk(0%, 70.4%, 18%, 25.9%)
CIE-LABlab(47.00, 62.41, -25.19)
CIE-LCHlch(47.00, 67.30, 338.02°)
OKLaboklab(56.92% 0.1858 -0.068)
OKLCHoklch(56.92% 0.198 339.9)
XYZxyz(28.3176, 16.0164, 32.6041)
Luminance0.1601 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD389B #38BD5A
analogous
#9C38BD #BD389B #BD3859
triadic
#BD389B #9BBD38 #389BBD
tetradic
#BD389B #BD9C38 #38BD5A #3859BD
square
#BD389B #BD9C38 #38BD5A #3859BD
split-complementary
#BD389B #59BD38 #38BD9C
monochromatic
#5F1C4E #8E2A74 #BD389B #D062B4 #DE91CB

Accessibility & contrast

On white

5.00
#BD389B on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.20
#BD389B on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD389B
5.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD389B#FFFFFF#000000##FFFFFF
##BD389B1.005.004.205.00
#FFFFFF5.001.0021.001.00
#0000004.2021.001.0021.00
##FFFFFF5.001.0021.001.00

Color blindness preview

Protanopia (red-blind)
#40629E
Deuteranopia (green-blind)
#6B7798
Tritanopia (blue-blind)
#C83C65
Achromatopsia (no color)
#6F6F6F

Design tokens & code

CSS
--color: #bd389b;
/* rgb */ color: rgb(189, 56, 155);
/* oklch */ color: oklch(56.9% 0.198 339.9);
Tailwind
colors: {
  custom: {
    50: '#d57ab8',
    500: '#bd389b',
    950: '#000000',
  },
}
SCSS
$custom: #bd389b;
$custom-light: #d57ab8;
$custom-dark: #000000;
JSON
{
  "hex": "#bd389b",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 155
  },
  "hsl": {
    "h": 315.338,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.56919,
    "c": 0.19781,
    "h": 339.9
  },
  "luminance": 0.16014
}

Semantic roles & 50–950 ramp

primary
#BD389B
secondary
#87C998
accent
#DE704A
background
#FDF7FB
surface
#FBEEF6
border
#D4C9D0
text
#150A11
muted
#837C80

Preview Lab

Preview with #BD389B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD389B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva