#BD389A#BD389A

#BD389A is a mid, vivid pink. Relative luminance 0.160; OKLCH L 56.9% C 0.197 H 340.3°. Best body text is #FFFFFF at 5.00:1 contrast (WCAG AA passes).

Color values

HEX#BD389A
RGBrgb(189, 56, 154)
HSLhsl(316, 54%, 48%)
HSVhsv(316, 70%, 74%)
CMYKcmyk(0%, 70.4%, 18.5%, 25.9%)
CIE-LABlab(46.95, 62.27, -24.66)
CIE-LCHlch(46.95, 66.98, 338.40°)
OKLaboklab(56.87% 0.1856 -0.0665)
OKLCHoklch(56.87% 0.197 340.3)
XYZxyz(28.2339, 15.9830, 32.1637)
Luminance0.1598 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD389A #38BD5B
analogous
#9D38BD #BD389A #BD3858
triadic
#BD389A #9ABD38 #389ABD
tetradic
#BD389A #BD9D38 #38BD5B #3858BD
square
#BD389A #BD9D38 #38BD5B #3858BD
split-complementary
#BD389A #58BD38 #38BD9D
monochromatic
#5F1C4D #8E2A74 #BD389A #D062B3 #DE91CA

Accessibility & contrast

On white

5.00
#BD389A on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.20
#BD389A on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD389A
5.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD389A#FFFFFF#000000##FFFFFF
##BD389A1.005.004.205.00
#FFFFFF5.001.0021.001.00
#0000004.2021.001.0021.00
##FFFFFF5.001.0021.001.00

Color blindness preview

Protanopia (red-blind)
#41629D
Deuteranopia (green-blind)
#6B7797
Tritanopia (blue-blind)
#C83C64
Achromatopsia (no color)
#6F6F6F

Design tokens & code

CSS
--color: #bd389a;
/* rgb */ color: rgb(189, 56, 154);
/* oklch */ color: oklch(56.9% 0.197 340.3);
Tailwind
colors: {
  custom: {
    50: '#d57ab8',
    500: '#bd389a',
    950: '#000000',
  },
}
SCSS
$custom: #bd389a;
$custom-light: #d57ab8;
$custom-dark: #000000;
JSON
{
  "hex": "#bd389a",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 154
  },
  "hsl": {
    "h": 315.789,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.56872,
    "c": 0.19715,
    "h": 340.3
  },
  "luminance": 0.1598
}

Semantic roles & 50–950 ramp

primary
#BD389A
secondary
#87C999
accent
#DE714A
background
#FDF7FB
surface
#FBEEF6
border
#D4C9D0
text
#150A11
muted
#837C80

Preview Lab

Preview with #BD389A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD389A Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva