#BD384D#BD384D

#BD384D is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.3% C 0.169 H 15.9°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#BD384D
RGB	rgb(189, 56, 77)
HSL	hsl(351, 54%, 48%)
HSV	hsv(351, 70%, 74%)
CMYK	cmyk(0%, 70.4%, 59.3%, 25.9%)
CIE-LAB	lab(44.50, 54.12, 18.81)
CIE-LCH	lch(44.50, 57.30, 19.16°)
OKLab	oklab(54.27% 0.1622 0.0462)
OKLCH	oklch(54.27% 0.169 15.9)
XYZ	xyz(23.7423, 14.1863, 8.5078)
Luminance	0.1418 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD384D #38BDA8

analogous

#BD3890 #BD384D #BD6538

triadic

#BD384D #4DBD38 #384DBD

tetradic

#BD384D #90BD38 #38BDA8 #6538BD

square

#BD384D #90BD38 #38BDA8 #6538BD

split-complementary

#BD384D #38BD65 #3890BD

monochromatic

#5F1C27 #8E2A3A #BD384D #D06273 #DE919D

Accessibility & contrast

On white

5.47

#BD384D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#BD384D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD384D

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD384D	#FFFFFF	#000000	##FFFFFF
##BD384D	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B584D

Deuteranopia (green-blind)

#7D734A

Tritanopia (blue-blind)

#CF1641

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd384d;
/* rgb */ color: rgb(189, 56, 77);
/* oklch */ color: oklch(54.3% 0.169 15.9);

Tailwind

colors: {
  custom: {
    50: '#d8787e',
    500: '#bd384d',
    950: '#000000',
  },
}

SCSS

$custom: #bd384d;
$custom-light: #d8787e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd384d",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 77
  },
  "hsl": {
    "h": 350.526,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54267,
    "c": 0.16866,
    "h": 15.9
  },
  "luminance": 0.14183
}

Semantic roles & 50–950 ramp

primary

#BD384D

secondary

#87C9BF

accent

#DEC64A

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD384D

Body copy rendered with the generated semantic roles for this colour.

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