#BD384C#BD384C

#BD384C is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.169 H 16.4°. Best body text is #FFFFFF at 5.48:1 contrast (WCAG AA passes).

Color values

HEX	#BD384C
RGB	rgb(189, 56, 76)
HSL	hsl(351, 54%, 48%)
HSV	hsv(351, 70%, 74%)
CMYK	cmyk(0%, 70.4%, 59.8%, 25.9%)
CIE-LAB	lab(44.48, 54.05, 19.39)
CIE-LCH	lch(44.48, 57.43, 19.74°)
OKLab	oklab(54.25% 0.1618 0.0475)
OKLCH	oklch(54.25% 0.169 16.4)
XYZ	xyz(23.7073, 14.1723, 8.3232)
Luminance	0.1417 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD384C #38BDA9

analogous

#BD388F #BD384C #BD6638

triadic

#BD384C #4CBD38 #384CBD

tetradic

#BD384C #8FBD38 #38BDA9 #6638BD

square

#BD384C #8FBD38 #38BDA9 #6638BD

split-complementary

#BD384C #38BD66 #388FBD

monochromatic

#5F1C26 #8E2A39 #BD384C #D06272 #DE919D

Accessibility & contrast

On white

5.48

#BD384C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#BD384C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD384C

5.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD384C	#FFFFFF	#000000	##FFFFFF
##BD384C	1.00	5.48	3.83	5.48
#FFFFFF	5.48	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B584C

Deuteranopia (green-blind)

#7D7348

Tritanopia (blue-blind)

#CF1540

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd384c;
/* rgb */ color: rgb(189, 56, 76);
/* oklch */ color: oklch(54.2% 0.169 16.4);

Tailwind

colors: {
  custom: {
    50: '#d8787d',
    500: '#bd384c',
    950: '#000000',
  },
}

SCSS

$custom: #bd384c;
$custom-light: #d8787d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd384c",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 76
  },
  "hsl": {
    "h": 350.977,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54245,
    "c": 0.16864,
    "h": 16.4
  },
  "luminance": 0.14169
}

Semantic roles & 50–950 ramp

primary

#BD384C

secondary

#87C9BF

accent

#DEC74A

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD384C

Body copy rendered with the generated semantic roles for this colour.

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