#BD384B#BD384B

#BD384B is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.169 H 16.8°. Best body text is #FFFFFF at 5.48:1 contrast (WCAG AA passes).

Color values

HEX	#BD384B
RGB	rgb(189, 56, 75)
HSL	hsl(351, 54%, 48%)
HSV	hsv(351, 70%, 74%)
CMYK	cmyk(0%, 70.4%, 60.3%, 25.9%)
CIE-LAB	lab(44.46, 53.99, 19.98)
CIE-LCH	lch(44.46, 57.57, 20.31°)
OKLab	oklab(54.22% 0.1614 0.0488)
OKLCH	oklch(54.22% 0.169 16.8)
XYZ	xyz(23.6728, 14.1585, 8.1416)
Luminance	0.1416 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD384B #38BDAA

analogous

#BD388D #BD384B #BD6838

triadic

#BD384B #4BBD38 #384BBD

tetradic

#BD384B #8DBD38 #38BDAA #6838BD

square

#BD384B #8DBD38 #38BDAA #6838BD

split-complementary

#BD384B #38BD68 #388DBD

monochromatic

#5F1C26 #8E2A38 #BD384B #D06272 #DE919C

Accessibility & contrast

On white

5.48

#BD384B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#BD384B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD384B

5.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD384B	#FFFFFF	#000000	##FFFFFF
##BD384B	1.00	5.48	3.83	5.48
#FFFFFF	5.48	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B574B

Deuteranopia (green-blind)

#7D7347

Tritanopia (blue-blind)

#CF1540

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd384b;
/* rgb */ color: rgb(189, 56, 75);
/* oklch */ color: oklch(54.2% 0.169 16.8);

Tailwind

colors: {
  custom: {
    50: '#d8787d',
    500: '#bd384b',
    950: '#000000',
  },
}

SCSS

$custom: #bd384b;
$custom-light: #d8787d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd384b",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 75
  },
  "hsl": {
    "h": 351.429,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54224,
    "c": 0.16864,
    "h": 16.8
  },
  "luminance": 0.14155
}

Semantic roles & 50–950 ramp

primary

#BD384B

secondary

#87C9C0

accent

#DEC94A

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD384B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →