#BD384A#BD384A

#BD384A is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.2% C 0.169 H 17.3°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#BD384A
RGB	rgb(189, 56, 74)
HSL	hsl(352, 54%, 48%)
HSV	hsv(352, 70%, 74%)
CMYK	cmyk(0%, 70.4%, 60.8%, 25.9%)
CIE-LAB	lab(44.44, 53.92, 20.57)
CIE-LCH	lch(44.44, 57.71, 20.88°)
OKLab	oklab(54.2% 0.161 0.0501)
OKLCH	oklch(54.2% 0.169 17.3)
XYZ	xyz(23.6388, 14.1449, 7.9627)
Luminance	0.1414 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD384A #38BDAB

analogous

#BD388C #BD384A #BD6938

triadic

#BD384A #4ABD38 #384ABD

tetradic

#BD384A #8CBD38 #38BDAB #6938BD

square

#BD384A #8CBD38 #38BDAB #6938BD

split-complementary

#BD384A #38BD69 #388CBD

monochromatic

#5F1C25 #8E2A38 #BD384A #D06271 #DE919B

Accessibility & contrast

On white

5.49

#BD384A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#BD384A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD384A

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD384A	#FFFFFF	#000000	##FFFFFF
##BD384A	1.00	5.49	3.83	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B574A

Deuteranopia (green-blind)

#7D7346

Tritanopia (blue-blind)

#CF1440

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd384a;
/* rgb */ color: rgb(189, 56, 74);
/* oklch */ color: oklch(54.2% 0.169 17.3);

Tailwind

colors: {
  custom: {
    50: '#d8787c',
    500: '#bd384a',
    950: '#000000',
  },
}

SCSS

$custom: #bd384a;
$custom-light: #d8787c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd384a",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 74
  },
  "hsl": {
    "h": 351.88,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54204,
    "c": 0.16863,
    "h": 17.3
  },
  "luminance": 0.14142
}

Semantic roles & 50–950 ramp

primary

#BD384A

secondary

#87C9C0

accent

#DECA4A

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD384A

Body copy rendered with the generated semantic roles for this colour.

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