#BD3849#BD3849

#BD3849 is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.2% C 0.169 H 17.7°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#BD3849
RGB	rgb(189, 56, 73)
HSL	hsl(352, 54%, 48%)
HSV	hsv(352, 70%, 74%)
CMYK	cmyk(0%, 70.4%, 61.4%, 25.9%)
CIE-LAB	lab(44.42, 53.85, 21.16)
CIE-LCH	lch(44.42, 57.86, 21.45°)
OKLab	oklab(54.18% 0.1606 0.0514)
OKLCH	oklch(54.18% 0.169 17.7)
XYZ	xyz(23.6054, 14.1316, 7.7867)
Luminance	0.1413 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3849 #38BDAC

analogous

#BD388B #BD3849 #BD6938

triadic

#BD3849 #49BD38 #3849BD

tetradic

#BD3849 #8BBD38 #38BDAC #6938BD

square

#BD3849 #8BBD38 #38BDAC #6938BD

split-complementary

#BD3849 #38BD69 #388BBD

monochromatic

#5F1C25 #8E2A37 #BD3849 #D06270 #DE919B

Accessibility & contrast

On white

5.49

#BD3849 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#BD3849 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3849

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3849	#FFFFFF	#000000	##FFFFFF
##BD3849	1.00	5.49	3.83	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5749

Deuteranopia (green-blind)

#7D7345

Tritanopia (blue-blind)

#CF133F

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3849;
/* rgb */ color: rgb(189, 56, 73);
/* oklch */ color: oklch(54.2% 0.169 17.7);

Tailwind

colors: {
  custom: {
    50: '#d8787b',
    500: '#bd3849',
    950: '#000000',
  },
}

SCSS

$custom: #bd3849;
$custom-light: #d8787b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3849",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 73
  },
  "hsl": {
    "h": 352.331,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54183,
    "c": 0.16864,
    "h": 17.7
  },
  "luminance": 0.14128
}

Semantic roles & 50–950 ramp

primary

#BD3849

secondary

#87C9C1

accent

#DECB4A

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3849

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →