#BD3848#BD3848

#BD3848 is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.2% C 0.169 H 18.2°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#BD3848
RGB	rgb(189, 56, 72)
HSL	hsl(353, 54%, 48%)
HSV	hsv(353, 70%, 74%)
CMYK	cmyk(0%, 70.4%, 61.9%, 25.9%)
CIE-LAB	lab(44.40, 53.79, 21.75)
CIE-LCH	lch(44.40, 58.02, 22.01°)
OKLab	oklab(54.16% 0.1602 0.0526)
OKLCH	oklch(54.16% 0.169 18.2)
XYZ	xyz(23.5725, 14.1184, 7.6135)
Luminance	0.1411 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3848 #38BDAD

analogous

#BD388A #BD3848 #BD6A38

triadic

#BD3848 #48BD38 #3848BD

tetradic

#BD3848 #8ABD38 #38BDAD #6A38BD

square

#BD3848 #8ABD38 #38BDAD #6A38BD

split-complementary

#BD3848 #38BD6A #388ABD

monochromatic

#5F1C24 #8E2A36 #BD3848 #D0626F #DE919A

Accessibility & contrast

On white

5.49

#BD3848 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#BD3848 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3848

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3848	#FFFFFF	#000000	##FFFFFF
##BD3848	1.00	5.49	3.82	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5748

Deuteranopia (green-blind)

#7D7344

Tritanopia (blue-blind)

#CF133F

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3848;
/* rgb */ color: rgb(189, 56, 72);
/* oklch */ color: oklch(54.2% 0.169 18.2);

Tailwind

colors: {
  custom: {
    50: '#d8787a',
    500: '#bd3848',
    950: '#000000',
  },
}

SCSS

$custom: #bd3848;
$custom-light: #d8787a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3848",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 72
  },
  "hsl": {
    "h": 352.782,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54163,
    "c": 0.16866,
    "h": 18.2
  },
  "luminance": 0.14115
}

Semantic roles & 50–950 ramp

primary

#BD3848

secondary

#87C9C1

accent

#DECC4A

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3848

Body copy rendered with the generated semantic roles for this colour.

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