#BD3844#BD3844
#BD3844 is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.1% C 0.169 H 20.0°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).
Color values
| HEX | #BD3844 |
|---|---|
| RGB | rgb(189, 56, 68) |
| HSL | hsl(355, 54%, 48%) |
| HSV | hsv(355, 70%, 74%) |
| CMYK | cmyk(0%, 70.4%, 64%, 25.9%) |
| CIE-LAB | lab(44.33, 53.54, 24.09) |
| CIE-LCH | lch(44.33, 58.71, 24.23°) |
| OKLab | oklab(54.09% 0.1587 0.0576) |
| OKLCH | oklch(54.09% 0.169 20) |
| XYZ | xyz(23.4462, 14.0679, 6.9485) |
| Luminance | 0.1406 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 2.95
Dusty Red
#B9484E
ΔE00 3.05
Cardinal
#C41E3A
ΔE00 3.06
Reddish
#C44240
ΔE00 4.37
Cherry (survey)
#CF0234
ΔE00 4.70
Lipstick Red
#C0022F
ΔE00 5.24
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD3844 #38BDB1
analogous
#BD3887 #BD3844 #BD6E38
triadic
#BD3844 #44BD38 #3844BD
tetradic
#BD3844 #87BD38 #38BDB1 #6E38BD
square
#BD3844 #87BD38 #38BDB1 #6E38BD
split-complementary
#BD3844 #38BD6E #3887BD
monochromatic
#5F1C22 #8E2A33 #BD3844 #D0626C #DE9198
Accessibility & contrast
On white
5.51
#BD3844 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.81
#BD3844 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD3844
5.51:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD3844 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD3844 | 1.00 | 5.51 | 3.81 | 5.51 |
| #FFFFFF | 5.51 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.81 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.51 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5C5743
Deuteranopia (green-blind)
#7E7340
Tritanopia (blue-blind)
#CF113D
Achromatopsia (no color)
#696969
Design tokens & code
CSS
--color: #bd3844; /* rgb */ color: rgb(189, 56, 68); /* oklch */ color: oklch(54.1% 0.169 20.0);
Tailwind
colors: {
custom: {
50: '#d87877',
500: '#bd3844',
950: '#000000',
},
}SCSS
$custom: #bd3844; $custom-light: #d87877; $custom-dark: #000000;
JSON
{
"hex": "#bd3844",
"rgb": {
"r": 189,
"g": 56,
"b": 68
},
"hsl": {
"h": 354.586,
"s": 54.286,
"l": 48.039
},
"oklch": {
"l": 0.54086,
"c": 0.16881,
"h": 20
},
"luminance": 0.14065
}Semantic roles & 50–950 ramp
primary
#BD3844
secondary
#87C9C3
accent
#DED04A
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160908
muted
#847B7B