#BD37C4#BD37C4

#BD37C4 is a mid, highly saturated purple. Relative luminance 0.175; OKLCH L 59.0% C 0.229 H 325.8°. Best body text is #FFFFFF at 4.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD37C4
RGB	rgb(189, 55, 196)
HSL	hsl(297, 56%, 49%)
HSV	hsv(297, 72%, 77%)
CMYK	cmyk(3.6%, 71.9%, 0%, 23.1%)
CIE-LAB	lab(48.93, 69.10, -46.26)
CIE-LCH	lch(48.93, 83.15, 326.20°)
OKLab	oklab(58.98% 0.1895 -0.1286)
OKLCH	oklch(58.98% 0.229 325.8)
XYZ	xyz(32.3156, 17.5389, 53.8971)
Luminance	0.1754 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37C4 #3EC437

analogous

#7737C4 #BD37C4 #C43785

triadic

#BD37C4 #C4BD37 #37C4BD

tetradic

#BD37C4 #C47737 #3EC437 #3785C4

square

#BD37C4 #C47737 #3EC437 #3785C4

split-complementary

#BD37C4 #85C437 #37C477

monochromatic

#611C64 #8F2A94 #BD37C4 #CE65D4 #DD94E1

Accessibility & contrast

On white

4.66

#BD37C4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.51

#BD37C4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37C4

4.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37C4	#FFFFFF	#000000	##FFFFFF
##BD37C4	1.00	4.66	4.51	4.66
#FFFFFF	4.66	1.00	21.00	1.00
#000000	4.51	21.00	1.00	21.00
##FFFFFF	4.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0F6AC8

Deuteranopia (green-blind)

#567AC1

Tritanopia (blue-blind)

#C24E7B

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd37c4;
/* rgb */ color: rgb(189, 55, 196);
/* oklch */ color: oklch(59.0% 0.229 325.8);

Tailwind

colors: {
  custom: {
    50: '#d57bd6',
    500: '#bd37c4',
    950: '#000000',
  },
}

SCSS

$custom: #bd37c4;
$custom-light: #d57bd6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37c4",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 196
  },
  "hsl": {
    "h": 297.021,
    "s": 56.175,
    "l": 49.216
  },
  "oklch": {
    "l": 0.58981,
    "c": 0.22897,
    "h": 325.8
  },
  "luminance": 0.17537
}

Semantic roles & 50–950 ramp

primary

#BD37C4

secondary

#8ECC8B

accent

#DF4850

background

#FDF8FD

surface

#FBEFFA

border

#D4CAD3

text

#150A14

muted

#837C83

Preview Lab

Preview with #BD37C4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →