#BD37C0#BD37C0

#BD37C0 is a mid, highly saturated purple. Relative luminance 0.174; OKLCH L 58.8% C 0.226 H 327.0°. Best body text is #FFFFFF at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD37C0
RGB	rgb(189, 55, 192)
HSL	hsl(299, 55%, 48%)
HSV	hsv(299, 71%, 75%)
CMYK	cmyk(1.6%, 71.4%, 0%, 24.7%)
CIE-LAB	lab(48.71, 68.43, -44.29)
CIE-LCH	lch(48.71, 81.51, 327.09°)
OKLab	oklab(58.75% 0.1895 -0.1229)
OKLCH	oklch(58.75% 0.226 327)
XYZ	xyz(31.8664, 17.3592, 51.5312)
Luminance	0.1736 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37C0 #3AC037

analogous

#7837C0 #BD37C0 #C0377E

triadic

#BD37C0 #C0BD37 #37C0BD

tetradic

#BD37C0 #C07837 #3AC037 #377EC0

square

#BD37C0 #C07837 #3AC037 #377EC0

split-complementary

#BD37C0 #7EC037 #37C078

monochromatic

#5F1C61 #8E2990 #BD37C0 #D062D2 #DE92E0

Accessibility & contrast

On white

4.70

#BD37C0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.47

#BD37C0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37C0

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37C0	#FFFFFF	#000000	##FFFFFF
##BD37C0	1.00	4.70	4.47	4.70
#FFFFFF	4.70	1.00	21.00	1.00
#000000	4.47	21.00	1.00	21.00
##FFFFFF	4.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1969C4

Deuteranopia (green-blind)

#597ABD

Tritanopia (blue-blind)

#C24D78

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd37c0;
/* rgb */ color: rgb(189, 55, 192);
/* oklch */ color: oklch(58.8% 0.226 327.0);

Tailwind

colors: {
  custom: {
    50: '#d57bd3',
    500: '#bd37c0',
    950: '#000000',
  },
}

SCSS

$custom: #bd37c0;
$custom-light: #d57bd3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37c0",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 192
  },
  "hsl": {
    "h": 298.686,
    "s": 55.466,
    "l": 48.431
  },
  "oklch": {
    "l": 0.5875,
    "c": 0.22585,
    "h": 327
  },
  "luminance": 0.17357
}

Semantic roles & 50–950 ramp

primary

#BD37C0

secondary

#8ACB88

accent

#DF494C

background

#FDF7FD

surface

#FBEEFA

border

#D4C9D3

text

#150A14

muted

#837C83

Preview Lab

Preview with #BD37C0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →