#BD37BF#BD37BF

#BD37BF is a mid, highly saturated purple. Relative luminance 0.173; OKLCH L 58.7% C 0.225 H 327.3°. Best body text is #FFFFFF at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD37BF
RGB	rgb(189, 55, 191)
HSL	hsl(299, 55%, 48%)
HSV	hsv(299, 71%, 75%)
CMYK	cmyk(1%, 71.2%, 0%, 25.1%)
CIE-LAB	lab(48.65, 68.27, -43.80)
CIE-LCH	lch(48.65, 81.11, 327.32°)
OKLab	oklab(58.69% 0.1895 -0.1214)
OKLCH	oklch(58.69% 0.225 327.3)
XYZ	xyz(31.7559, 17.3150, 50.9497)
Luminance	0.1731 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37BF #39BF37

analogous

#7937BF #BD37BF #BF377D

triadic

#BD37BF #BFBD37 #37BFBD

tetradic

#BD37BF #BF7937 #39BF37 #377DBF

square

#BD37BF #BF7937 #39BF37 #377DBF

split-complementary

#BD37BF #7DBF37 #37BF79

monochromatic

#5F1C60 #8E298F #BD37BF #D062D2 #DE91DF

Accessibility & contrast

On white

4.71

#BD37BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.46

#BD37BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37BF

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37BF	#FFFFFF	#000000	##FFFFFF
##BD37BF	1.00	4.71	4.46	4.71
#FFFFFF	4.71	1.00	21.00	1.00
#000000	4.46	21.00	1.00	21.00
##FFFFFF	4.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B69C3

Deuteranopia (green-blind)

#597ABC

Tritanopia (blue-blind)

#C34C78

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd37bf;
/* rgb */ color: rgb(189, 55, 191);
/* oklch */ color: oklch(58.7% 0.225 327.3);

Tailwind

colors: {
  custom: {
    50: '#d57bd3',
    500: '#bd37bf',
    950: '#000000',
  },
}

SCSS

$custom: #bd37bf;
$custom-light: #d57bd3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37bf",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 191
  },
  "hsl": {
    "h": 299.118,
    "s": 55.285,
    "l": 48.235
  },
  "oklch": {
    "l": 0.58693,
    "c": 0.22508,
    "h": 327.3
  },
  "luminance": 0.17313
}

Semantic roles & 50–950 ramp

primary

#BD37BF

secondary

#89CA88

accent

#DF494B

background

#FDF7FD

surface

#FBEEFA

border

#D4C9D3

text

#150A14

muted

#837C83

Preview Lab

Preview with #BD37BF

Body copy rendered with the generated semantic roles for this colour.

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