#BD37BE#BD37BE

#BD37BE is a mid, highly saturated purple. Relative luminance 0.173; OKLCH L 58.6% C 0.224 H 327.7°. Best body text is #FFFFFF at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#BD37BE
RGB	rgb(189, 55, 190)
HSL	hsl(300, 55%, 48%)
HSV	hsv(300, 71%, 75%)
CMYK	cmyk(0.5%, 71.1%, 0%, 25.5%)
CIE-LAB	lab(48.60, 68.10, -43.30)
CIE-LCH	lch(48.60, 80.70, 327.55°)
OKLab	oklab(58.64% 0.1895 -0.12)
OKLCH	oklch(58.64% 0.224 327.7)
XYZ	xyz(31.6463, 17.2711, 50.3721)
Luminance	0.1727 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37BE #38BE37

analogous

#7A37BE #BD37BE #BE377B

triadic

#BD37BE #BEBD37 #37BEBD

tetradic

#BD37BE #BE7A37 #38BE37 #377BBE

square

#BD37BE #BE7A37 #38BE37 #377BBE

split-complementary

#BD37BE #7BBE37 #37BE7A

monochromatic

#5F1C5F #8E298F #BD37BE #D061D1 #DE90DF

Accessibility & contrast

On white

4.72

#BD37BE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.45

#BD37BE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37BE

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37BE	#FFFFFF	#000000	##FFFFFF
##BD37BE	1.00	4.72	4.45	4.72
#FFFFFF	4.72	1.00	21.00	1.00
#000000	4.45	21.00	1.00	21.00
##FFFFFF	4.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1D68C2

Deuteranopia (green-blind)

#5A79BB

Tritanopia (blue-blind)

#C34C77

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd37be;
/* rgb */ color: rgb(189, 55, 190);
/* oklch */ color: oklch(58.6% 0.224 327.7);

Tailwind

colors: {
  custom: {
    50: '#d57bd2',
    500: '#bd37be',
    950: '#000000',
  },
}

SCSS

$custom: #bd37be;
$custom-light: #d57bd2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37be",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 190
  },
  "hsl": {
    "h": 299.556,
    "s": 55.102,
    "l": 48.039
  },
  "oklch": {
    "l": 0.58636,
    "c": 0.2243,
    "h": 327.7
  },
  "luminance": 0.17269
}

Semantic roles & 50–950 ramp

primary

#BD37BE

secondary

#87CA87

accent

#DE494A

background

#FDF7FC

surface

#FBEEF9

border

#D4C9D2

text

#150A14

muted

#837C82

Preview Lab

Preview with #BD37BE

Body copy rendered with the generated semantic roles for this colour.

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