#BD37BB#BD37BB

#BD37BB is a mid, highly saturated purple. Relative luminance 0.171; OKLCH L 58.5% C 0.222 H 328.6°. Best body text is #FFFFFF at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#BD37BB
RGB	rgb(189, 55, 187)
HSL	hsl(301, 55%, 48%)
HSV	hsv(301, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 1.1%, 25.9%)
CIE-LAB	lab(48.44, 67.61, -41.81)
CIE-LCH	lch(48.44, 79.50, 328.27°)
OKLab	oklab(58.47% 0.1895 -0.1157)
OKLCH	oklch(58.47% 0.222 328.6)
XYZ	xyz(31.3218, 17.1413, 48.6630)
Luminance	0.1714 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37BB #37BD39

analogous

#7C37BD #BD37BB #BD3778

triadic

#BD37BB #BBBD37 #37BBBD

tetradic

#BD37BB #BD7C37 #37BD39 #3778BD

square

#BD37BB #BD7C37 #37BD39 #3778BD

split-complementary

#BD37BB #78BD37 #37BD7C

monochromatic

#5E1B5D #8E298C #BD37BB #D160CF #DF90DD

Accessibility & contrast

On white

4.74

#BD37BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.43

#BD37BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37BB

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37BB	#FFFFFF	#000000	##FFFFFF
##BD37BB	1.00	4.74	4.43	4.74
#FFFFFF	4.74	1.00	21.00	1.00
#000000	4.43	21.00	1.00	21.00
##FFFFFF	4.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2268BF

Deuteranopia (green-blind)

#5C79B8

Tritanopia (blue-blind)

#C34A76

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd37bb;
/* rgb */ color: rgb(189, 55, 187);
/* oklch */ color: oklch(58.5% 0.222 328.6);

Tailwind

colors: {
  custom: {
    50: '#d57bd0',
    500: '#bd37bb',
    950: '#000000',
  },
}

SCSS

$custom: #bd37bb;
$custom-light: #d57bd0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37bb",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 187
  },
  "hsl": {
    "h": 300.896,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.58468,
    "c": 0.222,
    "h": 328.6
  },
  "luminance": 0.17139
}

Semantic roles & 50–950 ramp

primary

#BD37BB

secondary

#86C987

accent

#DE4C4A

background

#FDF7FC

surface

#FBEEF9

border

#D4C9D2

text

#150A14

muted

#837C82

Preview Lab

Preview with #BD37BB

Body copy rendered with the generated semantic roles for this colour.

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