#BD37B9#BD37B9

#BD37B9 is a mid, highly saturated purple. Relative luminance 0.171; OKLCH L 58.4% C 0.220 H 329.2°. Best body text is #FFFFFF at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#BD37B9
RGB	rgb(189, 55, 185)
HSL	hsl(302, 55%, 48%)
HSV	hsv(302, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 2.1%, 25.9%)
CIE-LAB	lab(48.33, 67.29, -40.82)
CIE-LCH	lch(48.33, 78.70, 328.76°)
OKLab	oklab(58.36% 0.1895 -0.1128)
OKLCH	oklch(58.36% 0.22 329.2)
XYZ	xyz(31.1092, 17.0563, 47.5432)
Luminance	0.1705 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37B9 #37BD3B

analogous

#7E37BD #BD37B9 #BD3776

triadic

#BD37B9 #B9BD37 #37B9BD

tetradic

#BD37B9 #BD7E37 #37BD3B #3776BD

square

#BD37B9 #BD7E37 #37BD3B #3776BD

split-complementary

#BD37B9 #76BD37 #37BD7E

monochromatic

#5E1B5C #8E298B #BD37B9 #D160CD #DF90DC

Accessibility & contrast

On white

4.76

#BD37B9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.41

#BD37B9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37B9

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37B9	#FFFFFF	#000000	##FFFFFF
##BD37B9	1.00	4.76	4.41	4.76
#FFFFFF	4.76	1.00	21.00	1.00
#000000	4.41	21.00	1.00	21.00
##FFFFFF	4.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2567BD

Deuteranopia (green-blind)

#5D79B6

Tritanopia (blue-blind)

#C44974

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd37b9;
/* rgb */ color: rgb(189, 55, 185);
/* oklch */ color: oklch(58.4% 0.220 329.2);

Tailwind

colors: {
  custom: {
    50: '#d57ace',
    500: '#bd37b9',
    950: '#000000',
  },
}

SCSS

$custom: #bd37b9;
$custom-light: #d57ace;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37b9",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 185
  },
  "hsl": {
    "h": 301.791,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.58357,
    "c": 0.22047,
    "h": 329.2
  },
  "luminance": 0.17054
}

Semantic roles & 50–950 ramp

primary

#BD37B9

secondary

#86C988

accent

#DE4E4A

background

#FDF7FC

surface

#FBEEF9

border

#D4C9D2

text

#150A14

muted

#837C82

Preview Lab

Preview with #BD37B9

Body copy rendered with the generated semantic roles for this colour.

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