#BD37B8#BD37B8

#BD37B8 is a mid, highly saturated purple. Relative luminance 0.170; OKLCH L 58.3% C 0.220 H 329.6°. Best body text is #FFFFFF at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD37B8
RGB	rgb(189, 55, 184)
HSL	hsl(302, 55%, 48%)
HSV	hsv(302, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 2.6%, 25.9%)
CIE-LAB	lab(48.28, 67.13, -40.31)
CIE-LCH	lch(48.28, 78.30, 329.01°)
OKLab	oklab(58.3% 0.1894 -0.1113)
OKLCH	oklch(58.3% 0.22 329.6)
XYZ	xyz(31.0040, 17.0142, 46.9892)
Luminance	0.1701 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37B8 #37BD3C

analogous

#7F37BD #BD37B8 #BD3775

triadic

#BD37B8 #B8BD37 #37B8BD

tetradic

#BD37B8 #BD7F37 #37BD3C #3775BD

square

#BD37B8 #BD7F37 #37BD3C #3775BD

split-complementary

#BD37B8 #75BD37 #37BD7F

monochromatic

#5E1B5C #8E298A #BD37B8 #D160CD #DF90DC

Accessibility & contrast

On white

4.77

#BD37B8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.40

#BD37B8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37B8

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37B8	#FFFFFF	#000000	##FFFFFF
##BD37B8	1.00	4.77	4.40	4.77
#FFFFFF	4.77	1.00	21.00	1.00
#000000	4.40	21.00	1.00	21.00
##FFFFFF	4.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2667BC

Deuteranopia (green-blind)

#5D79B5

Tritanopia (blue-blind)

#C44974

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd37b8;
/* rgb */ color: rgb(189, 55, 184);
/* oklch */ color: oklch(58.3% 0.220 329.6);

Tailwind

colors: {
  custom: {
    50: '#d57ace',
    500: '#bd37b8',
    950: '#000000',
  },
}

SCSS

$custom: #bd37b8;
$custom-light: #d57ace;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37b8",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 184
  },
  "hsl": {
    "h": 302.239,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.58301,
    "c": 0.21971,
    "h": 329.6
  },
  "luminance": 0.17012
}

Semantic roles & 50–950 ramp

primary

#BD37B8

secondary

#86C989

accent

#DE4F4A

background

#FDF7FC

surface

#FBEEF9

border

#D4C9D2

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD37B8

Body copy rendered with the generated semantic roles for this colour.

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