#BD37B3#BD37B3

#BD37B3 is a mid, highly saturated purple. Relative luminance 0.168; OKLCH L 58.0% C 0.216 H 331.2°. Best body text is #FFFFFF at 4.82:1 contrast (WCAG AA passes).

Color values

HEX	#BD37B3
RGB	rgb(189, 55, 179)
HSL	hsl(304, 55%, 48%)
HSV	hsv(304, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 5.3%, 25.9%)
CIE-LAB	lab(48.02, 66.33, -37.80)
CIE-LCH	lch(48.02, 76.35, 330.32°)
OKLab	oklab(58.03% 0.1892 -0.104)
OKLCH	oklch(58.03% 0.216 331.2)
XYZ	xyz(30.4891, 16.8083, 44.2776)
Luminance	0.1681 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37B3 #37BD41

analogous

#8437BD #BD37B3 #BD3770

triadic

#BD37B3 #B3BD37 #37B3BD

tetradic

#BD37B3 #BD8437 #37BD41 #3770BD

square

#BD37B3 #BD8437 #37BD41 #3770BD

split-complementary

#BD37B3 #70BD37 #37BD84

monochromatic

#5E1B59 #8E2986 #BD37B3 #D160C8 #DF90D9

Accessibility & contrast

On white

4.82

#BD37B3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.36

#BD37B3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37B3

4.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37B3	#FFFFFF	#000000	##FFFFFF
##BD37B3	1.00	4.82	4.36	4.82
#FFFFFF	4.82	1.00	21.00	1.00
#000000	4.36	21.00	1.00	21.00
##FFFFFF	4.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C66B6

Deuteranopia (green-blind)

#6079B0

Tritanopia (blue-blind)

#C54771

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd37b3;
/* rgb */ color: rgb(189, 55, 179);
/* oklch */ color: oklch(58.0% 0.216 331.2);

Tailwind

colors: {
  custom: {
    50: '#d57aca',
    500: '#bd37b3',
    950: '#000000',
  },
}

SCSS

$custom: #bd37b3;
$custom-light: #d57aca;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37b3",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 179
  },
  "hsl": {
    "h": 304.478,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.5803,
    "c": 0.21595,
    "h": 331.2
  },
  "luminance": 0.16806
}

Semantic roles & 50–950 ramp

primary

#BD37B3

secondary

#86C98B

accent

#DE554A

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD37B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →