#BD37B1#BD37B1

#BD37B1 is a mid, highly saturated purple. Relative luminance 0.167; OKLCH L 57.9% C 0.214 H 331.9°. Best body text is #FFFFFF at 4.83:1 contrast (WCAG AA passes).

Color values

HEX	#BD37B1
RGB	rgb(189, 55, 177)
HSL	hsl(305, 55%, 48%)
HSV	hsv(305, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 6.3%, 25.9%)
CIE-LAB	lab(47.92, 66.02, -36.79)
CIE-LCH	lch(47.92, 75.58, 330.87°)
OKLab	oklab(57.92% 0.1891 -0.1011)
OKLCH	oklch(57.92% 0.214 331.9)
XYZ	xyz(30.2883, 16.7279, 43.2200)
Luminance	0.1673 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37B1 #37BD43

analogous

#8637BD #BD37B1 #BD376E

triadic

#BD37B1 #B1BD37 #37B1BD

tetradic

#BD37B1 #BD8637 #37BD43 #376EBD

square

#BD37B1 #BD8637 #37BD43 #376EBD

split-complementary

#BD37B1 #6EBD37 #37BD86

monochromatic

#5E1B58 #8E2985 #BD37B1 #D160C7 #DF90D8

Accessibility & contrast

On white

4.83

#BD37B1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.35

#BD37B1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37B1

4.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37B1	#FFFFFF	#000000	##FFFFFF
##BD37B1	1.00	4.83	4.35	4.83
#FFFFFF	4.83	1.00	21.00	1.00
#000000	4.35	21.00	1.00	21.00
##FFFFFF	4.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E66B4

Deuteranopia (green-blind)

#6178AE

Tritanopia (blue-blind)

#C54670

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd37b1;
/* rgb */ color: rgb(189, 55, 177);
/* oklch */ color: oklch(57.9% 0.214 331.9);

Tailwind

colors: {
  custom: {
    50: '#d57ac9',
    500: '#bd37b1',
    950: '#000000',
  },
}

SCSS

$custom: #bd37b1;
$custom-light: #d57ac9;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37b1",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 177
  },
  "hsl": {
    "h": 305.373,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57923,
    "c": 0.21447,
    "h": 331.9
  },
  "luminance": 0.16726
}

Semantic roles & 50–950 ramp

primary

#BD37B1

secondary

#86C98C

accent

#DE574A

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD37B1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →