#BD37B0#BD37B0

#BD37B0 is a mid, highly saturated purple. Relative luminance 0.167; OKLCH L 57.9% C 0.214 H 332.2°. Best body text is #FFFFFF at 4.84:1 contrast (WCAG AA passes).

Color values

HEX	#BD37B0
RGB	rgb(189, 55, 176)
HSL	hsl(306, 55%, 48%)
HSV	hsv(306, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 6.9%, 25.9%)
CIE-LAB	lab(47.86, 65.87, -36.28)
CIE-LCH	lch(47.86, 75.20, 331.16°)
OKLab	oklab(57.87% 0.1891 -0.0996)
OKLCH	oklch(57.87% 0.214 332.2)
XYZ	xyz(30.1890, 16.6882, 42.6970)
Luminance	0.1669 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37B0 #37BD44

analogous

#8737BD #BD37B0 #BD376D

triadic

#BD37B0 #B0BD37 #37B0BD

tetradic

#BD37B0 #BD8737 #37BD44 #376DBD

square

#BD37B0 #BD8737 #37BD44 #376DBD

split-complementary

#BD37B0 #6DBD37 #37BD87

monochromatic

#5E1B58 #8E2984 #BD37B0 #D160C6 #DF90D7

Accessibility & contrast

On white

4.84

#BD37B0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.34

#BD37B0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37B0

4.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37B0	#FFFFFF	#000000	##FFFFFF
##BD37B0	1.00	4.84	4.34	4.84
#FFFFFF	4.84	1.00	21.00	1.00
#000000	4.34	21.00	1.00	21.00
##FFFFFF	4.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F65B3

Deuteranopia (green-blind)

#6178AD

Tritanopia (blue-blind)

#C54570

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd37b0;
/* rgb */ color: rgb(189, 55, 176);
/* oklch */ color: oklch(57.9% 0.214 332.2);

Tailwind

colors: {
  custom: {
    50: '#d57ac8',
    500: '#bd37b0',
    950: '#000000',
  },
}

SCSS

$custom: #bd37b0;
$custom-light: #d57ac8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37b0",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 176
  },
  "hsl": {
    "h": 305.821,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.5787,
    "c": 0.21372,
    "h": 332.2
  },
  "luminance": 0.16686
}

Semantic roles & 50–950 ramp

primary

#BD37B0

secondary

#86C98D

accent

#DE584A

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD37B0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →