#BD37AF#BD37AF

#BD37AF is a mid, highly saturated purple. Relative luminance 0.166; OKLCH L 57.8% C 0.213 H 332.5°. Best body text is #FFFFFF at 4.85:1 contrast (WCAG AA passes).

Color values

HEX	#BD37AF
RGB	rgb(189, 55, 175)
HSL	hsl(306, 55%, 48%)
HSV	hsv(306, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 7.4%, 25.9%)
CIE-LAB	lab(47.81, 65.71, -35.77)
CIE-LCH	lch(47.81, 74.82, 331.44°)
OKLab	oklab(57.82% 0.189 -0.0982)
OKLCH	oklch(57.82% 0.213 332.5)
XYZ	xyz(30.0904, 16.6488, 42.1779)
Luminance	0.1665 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37AF #37BD45

analogous

#8837BD #BD37AF #BD376C

triadic

#BD37AF #AFBD37 #37AFBD

tetradic

#BD37AF #BD8837 #37BD45 #376CBD

square

#BD37AF #BD8837 #37BD45 #376CBD

split-complementary

#BD37AF #6CBD37 #37BD88

monochromatic

#5E1B57 #8E2983 #BD37AF #D160C5 #DF90D6

Accessibility & contrast

On white

4.85

#BD37AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.33

#BD37AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37AF

4.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37AF	#FFFFFF	#000000	##FFFFFF
##BD37AF	1.00	4.85	4.33	4.85
#FFFFFF	4.85	1.00	21.00	1.00
#000000	4.33	21.00	1.00	21.00
##FFFFFF	4.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3065B2

Deuteranopia (green-blind)

#6278AC

Tritanopia (blue-blind)

#C5456F

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd37af;
/* rgb */ color: rgb(189, 55, 175);
/* oklch */ color: oklch(57.8% 0.213 332.5);

Tailwind

colors: {
  custom: {
    50: '#d57ac7',
    500: '#bd37af',
    950: '#000000',
  },
}

SCSS

$custom: #bd37af;
$custom-light: #d57ac7;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37af",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 175
  },
  "hsl": {
    "h": 306.269,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57818,
    "c": 0.21299,
    "h": 332.5
  },
  "luminance": 0.16646
}

Semantic roles & 50–950 ramp

primary

#BD37AF

secondary

#86C98D

accent

#DE594A

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD37AF

Body copy rendered with the generated semantic roles for this colour.

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