#BD37AE#BD37AE

#BD37AE is a mid, highly saturated purple. Relative luminance 0.166; OKLCH L 57.8% C 0.212 H 332.9°. Best body text is #FFFFFF at 4.86:1 contrast (WCAG AA passes).

Color values

HEX	#BD37AE
RGB	rgb(189, 55, 174)
HSL	hsl(307, 55%, 48%)
HSV	hsv(307, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 7.9%, 25.9%)
CIE-LAB	lab(47.76, 65.56, -35.26)
CIE-LCH	lch(47.76, 74.44, 331.73°)
OKLab	oklab(57.77% 0.1889 -0.0967)
OKLCH	oklch(57.77% 0.212 332.9)
XYZ	xyz(29.9926, 16.6097, 41.6625)
Luminance	0.1661 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37AE #37BD46

analogous

#8937BD #BD37AE #BD376B

triadic

#BD37AE #AEBD37 #37AEBD

tetradic

#BD37AE #BD8937 #37BD46 #376BBD

square

#BD37AE #BD8937 #37BD46 #376BBD

split-complementary

#BD37AE #6BBD37 #37BD89

monochromatic

#5E1B57 #8E2982 #BD37AE #D160C4 #DF90D6

Accessibility & contrast

On white

4.86

#BD37AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.32

#BD37AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37AE

4.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37AE	#FFFFFF	#000000	##FFFFFF
##BD37AE	1.00	4.86	4.32	4.86
#FFFFFF	4.86	1.00	21.00	1.00
#000000	4.32	21.00	1.00	21.00
##FFFFFF	4.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3165B1

Deuteranopia (green-blind)

#6278AB

Tritanopia (blue-blind)

#C5446F

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd37ae;
/* rgb */ color: rgb(189, 55, 174);
/* oklch */ color: oklch(57.8% 0.212 332.9);

Tailwind

colors: {
  custom: {
    50: '#d57ac6',
    500: '#bd37ae',
    950: '#000000',
  },
}

SCSS

$custom: #bd37ae;
$custom-light: #d57ac6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37ae",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 174
  },
  "hsl": {
    "h": 306.716,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57765,
    "c": 0.21226,
    "h": 332.9
  },
  "luminance": 0.16607
}

Semantic roles & 50–950 ramp

primary

#BD37AE

secondary

#86C98E

accent

#DE5A4A

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD37AE

Body copy rendered with the generated semantic roles for this colour.

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