#BD37AA#BD37AA

#BD37AA is a mid, highly saturated purple. Relative luminance 0.165; OKLCH L 57.6% C 0.209 H 334.3°. Best body text is #FFFFFF at 4.89:1 contrast (WCAG AA passes).

Color values

HEX	#BD37AA
RGB	rgb(189, 55, 170)
HSL	hsl(309, 55%, 48%)
HSV	hsv(309, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 10.1%, 25.9%)
CIE-LAB	lab(47.57, 64.95, -33.21)
CIE-LCH	lch(47.57, 72.95, 332.92°)
OKLab	oklab(57.56% 0.1886 -0.0908)
OKLCH	oklch(57.56% 0.209 334.3)
XYZ	xyz(29.6084, 16.4560, 39.6393)
Luminance	0.1645 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37AA #37BD4A

analogous

#8D37BD #BD37AA #BD3767

triadic

#BD37AA #AABD37 #37AABD

tetradic

#BD37AA #BD8D37 #37BD4A #3767BD

square

#BD37AA #BD8D37 #37BD4A #3767BD

split-complementary

#BD37AA #67BD37 #37BD8D

monochromatic

#5E1B55 #8E297F #BD37AA #D160C1 #DF90D3

Accessibility & contrast

On white

4.89

#BD37AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.29

#BD37AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37AA

4.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37AA	#FFFFFF	#000000	##FFFFFF
##BD37AA	1.00	4.89	4.29	4.89
#FFFFFF	4.89	1.00	21.00	1.00
#000000	4.29	21.00	1.00	21.00
##FFFFFF	4.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3564AD

Deuteranopia (green-blind)

#6478A7

Tritanopia (blue-blind)

#C6426C

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd37aa;
/* rgb */ color: rgb(189, 55, 170);
/* oklch */ color: oklch(57.6% 0.209 334.3);

Tailwind

colors: {
  custom: {
    50: '#d57ac3',
    500: '#bd37aa',
    950: '#000000',
  },
}

SCSS

$custom: #bd37aa;
$custom-light: #d57ac3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37aa",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 170
  },
  "hsl": {
    "h": 308.507,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57559,
    "c": 0.20936,
    "h": 334.3
  },
  "luminance": 0.16453
}

Semantic roles & 50–950 ramp

primary

#BD37AA

secondary

#86C990

accent

#DE5F4A

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD37AA

Body copy rendered with the generated semantic roles for this colour.

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