#BD37A9#BD37A9

#BD37A9 is a mid, highly saturated purple. Relative luminance 0.164; OKLCH L 57.5% C 0.209 H 334.6°. Best body text is #FFFFFF at 4.90:1 contrast (WCAG AA passes).

Color values

HEX	#BD37A9
RGB	rgb(189, 55, 169)
HSL	hsl(309, 55%, 48%)
HSV	hsv(309, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 10.6%, 25.9%)
CIE-LAB	lab(47.52, 64.80, -32.69)
CIE-LCH	lch(47.52, 72.58, 333.23°)
OKLab	oklab(57.51% 0.1885 -0.0893)
OKLCH	oklch(57.51% 0.209 334.6)
XYZ	xyz(29.5142, 16.4183, 39.1430)
Luminance	0.1642 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37A9 #37BD4B

analogous

#8E37BD #BD37A9 #BD3766

triadic

#BD37A9 #A9BD37 #37A9BD

tetradic

#BD37A9 #BD8E37 #37BD4B #3766BD

square

#BD37A9 #BD8E37 #37BD4B #3766BD

split-complementary

#BD37A9 #66BD37 #37BD8E

monochromatic

#5E1B54 #8E297F #BD37A9 #D160C0 #DF90D3

Accessibility & contrast

On white

4.90

#BD37A9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.28

#BD37A9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37A9

4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37A9	#FFFFFF	#000000	##FFFFFF
##BD37A9	1.00	4.90	4.28	4.90
#FFFFFF	4.90	1.00	21.00	1.00
#000000	4.28	21.00	1.00	21.00
##FFFFFF	4.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3664AC

Deuteranopia (green-blind)

#6578A6

Tritanopia (blue-blind)

#C6426C

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd37a9;
/* rgb */ color: rgb(189, 55, 169);
/* oklch */ color: oklch(57.5% 0.209 334.6);

Tailwind

colors: {
  custom: {
    50: '#d57ac3',
    500: '#bd37a9',
    950: '#000000',
  },
}

SCSS

$custom: #bd37a9;
$custom-light: #d57ac3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37a9",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 169
  },
  "hsl": {
    "h": 308.955,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57508,
    "c": 0.20864,
    "h": 334.6
  },
  "luminance": 0.16416
}

Semantic roles & 50–950 ramp

primary

#BD37A9

secondary

#86C990

accent

#DE604A

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD37A9

Body copy rendered with the generated semantic roles for this colour.

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