#BD37A8#BD37A8

#BD37A8 is a mid, highly saturated purple. Relative luminance 0.164; OKLCH L 57.5% C 0.208 H 335.0°. Best body text is #FFFFFF at 4.91:1 contrast (WCAG AA passes).

Color values

HEX#BD37A8
RGBrgb(189, 55, 168)
HSLhsl(309, 55%, 48%)
HSVhsv(309, 71%, 74%)
CMYKcmyk(0%, 70.9%, 11.1%, 25.9%)
CIE-LABlab(47.47, 64.65, -32.18)
CIE-LCHlch(47.47, 72.21, 333.54°)
OKLaboklab(57.46% 0.1885 -0.0879)
OKLCHoklch(57.46% 0.208 335)
XYZxyz(29.4207, 16.3809, 38.6505)
Luminance0.1638 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD37A8 #37BD4C
analogous
#8F37BD #BD37A8 #BD3765
triadic
#BD37A8 #A8BD37 #37A8BD
tetradic
#BD37A8 #BD8F37 #37BD4C #3765BD
square
#BD37A8 #BD8F37 #37BD4C #3765BD
split-complementary
#BD37A8 #65BD37 #37BD8F
monochromatic
#5E1B54 #8E297E #BD37A8 #D160BF #DF90D2

Accessibility & contrast

On white

4.91
#BD37A8 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.28
#BD37A8 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37A8
4.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD37A8#FFFFFF#000000##FFFFFF
##BD37A81.004.914.284.91
#FFFFFF4.911.0021.001.00
#0000004.2821.001.0021.00
##FFFFFF4.911.0021.001.00

Color blindness preview

Protanopia (red-blind)
#3664AB
Deuteranopia (green-blind)
#6578A5
Tritanopia (blue-blind)
#C6416B
Achromatopsia (no color)
#717171

Design tokens & code

CSS
--color: #bd37a8;
/* rgb */ color: rgb(189, 55, 168);
/* oklch */ color: oklch(57.5% 0.208 335.0);
Tailwind
colors: {
  custom: {
    50: '#d57ac2',
    500: '#bd37a8',
    950: '#000000',
  },
}
SCSS
$custom: #bd37a8;
$custom-light: #d57ac2;
$custom-dark: #000000;
JSON
{
  "hex": "#bd37a8",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 168
  },
  "hsl": {
    "h": 309.403,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57458,
    "c": 0.20793,
    "h": 335
  },
  "luminance": 0.16378
}

Semantic roles & 50–950 ramp

primary
#BD37A8
secondary
#86C991
accent
#DE614A
background
#FDF7FB
surface
#FBEEF7
border
#D4C9D0
text
#150A12
muted
#837C81

Preview Lab

Preview with #BD37A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD37A8 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva