#BD37A8#BD37A8

#BD37A8 is a mid, highly saturated purple. Relative luminance 0.164; OKLCH L 57.5% C 0.208 H 335.0°. Best body text is #FFFFFF at 4.91:1 contrast (WCAG AA passes).

Color values

HEX	#BD37A8
RGB	rgb(189, 55, 168)
HSL	hsl(309, 55%, 48%)
HSV	hsv(309, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 11.1%, 25.9%)
CIE-LAB	lab(47.47, 64.65, -32.18)
CIE-LCH	lch(47.47, 72.21, 333.54°)
OKLab	oklab(57.46% 0.1885 -0.0879)
OKLCH	oklch(57.46% 0.208 335)
XYZ	xyz(29.4207, 16.3809, 38.6505)
Luminance	0.1638 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37A8 #37BD4C

analogous

#8F37BD #BD37A8 #BD3765

triadic

#BD37A8 #A8BD37 #37A8BD

tetradic

#BD37A8 #BD8F37 #37BD4C #3765BD

square

#BD37A8 #BD8F37 #37BD4C #3765BD

split-complementary

#BD37A8 #65BD37 #37BD8F

monochromatic

#5E1B54 #8E297E #BD37A8 #D160BF #DF90D2

Accessibility & contrast

On white

4.91

#BD37A8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.28

#BD37A8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37A8

4.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37A8	#FFFFFF	#000000	##FFFFFF
##BD37A8	1.00	4.91	4.28	4.91
#FFFFFF	4.91	1.00	21.00	1.00
#000000	4.28	21.00	1.00	21.00
##FFFFFF	4.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3664AB

Deuteranopia (green-blind)

#6578A5

Tritanopia (blue-blind)

#C6416B

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd37a8;
/* rgb */ color: rgb(189, 55, 168);
/* oklch */ color: oklch(57.5% 0.208 335.0);

Tailwind

colors: {
  custom: {
    50: '#d57ac2',
    500: '#bd37a8',
    950: '#000000',
  },
}

SCSS

$custom: #bd37a8;
$custom-light: #d57ac2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37a8",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 168
  },
  "hsl": {
    "h": 309.403,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57458,
    "c": 0.20793,
    "h": 335
  },
  "luminance": 0.16378
}

Semantic roles & 50–950 ramp

primary

#BD37A8

secondary

#86C991

accent

#DE614A

background

#FDF7FB

surface

#FBEEF7

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD37A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →