#BD37A5#BD37A5

#BD37A5 is a mid, highly saturated pink. Relative luminance 0.163; OKLCH L 57.3% C 0.206 H 336.1°. Best body text is #FFFFFF at 4.94:1 contrast (WCAG AA passes).

Color values

HEX	#BD37A5
RGB	rgb(189, 55, 165)
HSL	hsl(311, 55%, 48%)
HSV	hsv(311, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 12.7%, 25.9%)
CIE-LAB	lab(47.33, 64.20, -30.63)
CIE-LCH	lch(47.33, 71.13, 334.50°)
OKLab	oklab(57.31% 0.1881 -0.0834)
OKLCH	oklch(57.31% 0.206 336.1)
XYZ	xyz(29.1444, 16.2704, 37.1956)
Luminance	0.1627 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37A5 #37BD4F

analogous

#9237BD #BD37A5 #BD3762

triadic

#BD37A5 #A5BD37 #37A5BD

tetradic

#BD37A5 #BD9237 #37BD4F #3762BD

square

#BD37A5 #BD9237 #37BD4F #3762BD

split-complementary

#BD37A5 #62BD37 #37BD92

monochromatic

#5E1B52 #8E297C #BD37A5 #D160BD #DF90D1

Accessibility & contrast

On white

4.94

#BD37A5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.25

#BD37A5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37A5

4.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37A5	#FFFFFF	#000000	##FFFFFF
##BD37A5	1.00	4.94	4.25	4.94
#FFFFFF	4.94	1.00	21.00	1.00
#000000	4.25	21.00	1.00	21.00
##FFFFFF	4.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3963A8

Deuteranopia (green-blind)

#6677A2

Tritanopia (blue-blind)

#C7406A

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd37a5;
/* rgb */ color: rgb(189, 55, 165);
/* oklch */ color: oklch(57.3% 0.206 336.1);

Tailwind

colors: {
  custom: {
    50: '#d57ac0',
    500: '#bd37a5',
    950: '#000000',
  },
}

SCSS

$custom: #bd37a5;
$custom-light: #d57ac0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37a5",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 165
  },
  "hsl": {
    "h": 310.746,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57308,
    "c": 0.20581,
    "h": 336.1
  },
  "luminance": 0.16268
}

Semantic roles & 50–950 ramp

primary

#BD37A5

secondary

#86C992

accent

#DE644A

background

#FDF7FB

surface

#FBEEF7

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD37A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →