#BD37A4#BD37A4

#BD37A4 is a mid, highly saturated pink. Relative luminance 0.162; OKLCH L 57.3% C 0.205 H 336.5°. Best body text is #FFFFFF at 4.95:1 contrast (WCAG AA passes).

Color values

HEX	#BD37A4
RGB	rgb(189, 55, 164)
HSL	hsl(311, 55%, 48%)
HSV	hsv(311, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 13.2%, 25.9%)
CIE-LAB	lab(47.28, 64.06, -30.11)
CIE-LCH	lch(47.28, 70.78, 334.83°)
OKLab	oklab(57.26% 0.188 -0.0819)
OKLCH	oklch(57.26% 0.205 336.5)
XYZ	xyz(29.0538, 16.2341, 36.7181)
Luminance	0.1623 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37A4 #37BD50

analogous

#9337BD #BD37A4 #BD3761

triadic

#BD37A4 #A4BD37 #37A4BD

tetradic

#BD37A4 #BD9337 #37BD50 #3761BD

square

#BD37A4 #BD9337 #37BD50 #3761BD

split-complementary

#BD37A4 #61BD37 #37BD93

monochromatic

#5E1B52 #8E297B #BD37A4 #D160BC #DF90D0

Accessibility & contrast

On white

4.95

#BD37A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.25

#BD37A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37A4

4.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37A4	#FFFFFF	#000000	##FFFFFF
##BD37A4	1.00	4.95	4.25	4.95
#FFFFFF	4.95	1.00	21.00	1.00
#000000	4.25	21.00	1.00	21.00
##FFFFFF	4.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A63A7

Deuteranopia (green-blind)

#6777A1

Tritanopia (blue-blind)

#C73F69

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd37a4;
/* rgb */ color: rgb(189, 55, 164);
/* oklch */ color: oklch(57.3% 0.205 336.5);

Tailwind

colors: {
  custom: {
    50: '#d57abf',
    500: '#bd37a4',
    950: '#000000',
  },
}

SCSS

$custom: #bd37a4;
$custom-light: #d57abf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37a4",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 164
  },
  "hsl": {
    "h": 311.194,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57258,
    "c": 0.20511,
    "h": 336.5
  },
  "luminance": 0.16232
}

Semantic roles & 50–950 ramp

primary

#BD37A4

secondary

#86C993

accent

#DE654A

background

#FDF7FB

surface

#FBEEF7

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD37A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →