#BD37A3#BD37A3

#BD37A3 is a mid, highly saturated pink. Relative luminance 0.162; OKLCH L 57.2% C 0.204 H 336.8°. Best body text is #FFFFFF at 4.95:1 contrast (WCAG AA passes).

Color values

HEX	#BD37A3
RGB	rgb(189, 55, 163)
HSL	hsl(312, 55%, 48%)
HSV	hsv(312, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 13.8%, 25.9%)
CIE-LAB	lab(47.23, 63.91, -29.59)
CIE-LCH	lch(47.23, 70.43, 335.16°)
OKLab	oklab(57.21% 0.1879 -0.0805)
OKLCH	oklch(57.21% 0.204 336.8)
XYZ	xyz(28.9638, 16.1981, 36.2444)
Luminance	0.1620 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37A3 #37BD51

analogous

#9437BD #BD37A3 #BD3760

triadic

#BD37A3 #A3BD37 #37A3BD

tetradic

#BD37A3 #BD9437 #37BD51 #3760BD

square

#BD37A3 #BD9437 #37BD51 #3760BD

split-complementary

#BD37A3 #60BD37 #37BD94

monochromatic

#5E1B51 #8E297A #BD37A3 #D160BB #DF90CF

Accessibility & contrast

On white

4.95

#BD37A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.24

#BD37A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37A3

4.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37A3	#FFFFFF	#000000	##FFFFFF
##BD37A3	1.00	4.95	4.24	4.95
#FFFFFF	4.95	1.00	21.00	1.00
#000000	4.24	21.00	1.00	21.00
##FFFFFF	4.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A63A6

Deuteranopia (green-blind)

#6777A0

Tritanopia (blue-blind)

#C73F69

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd37a3;
/* rgb */ color: rgb(189, 55, 163);
/* oklch */ color: oklch(57.2% 0.204 336.8);

Tailwind

colors: {
  custom: {
    50: '#d57abe',
    500: '#bd37a3',
    950: '#000000',
  },
}

SCSS

$custom: #bd37a3;
$custom-light: #d57abe;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37a3",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 163
  },
  "hsl": {
    "h": 311.642,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57209,
    "c": 0.20442,
    "h": 336.8
  },
  "luminance": 0.16196
}

Semantic roles & 50–950 ramp

primary

#BD37A3

secondary

#86C993

accent

#DE664A

background

#FDF7FB

surface

#FBEEF7

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD37A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →