#BD37A1#BD37A1

#BD37A1 is a mid, highly saturated pink. Relative luminance 0.161; OKLCH L 57.1% C 0.203 H 337.6°. Best body text is #FFFFFF at 4.97:1 contrast (WCAG AA passes).

Color values

HEX	#BD37A1
RGB	rgb(189, 55, 161)
HSL	hsl(313, 55%, 48%)
HSV	hsv(313, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 14.8%, 25.9%)
CIE-LAB	lab(47.14, 63.62, -28.54)
CIE-LCH	lch(47.14, 69.73, 335.84°)
OKLab	oklab(57.11% 0.1877 -0.0775)
OKLCH	oklch(57.11% 0.203 337.6)
XYZ	xyz(28.7860, 16.1270, 35.3081)
Luminance	0.1612 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37A1 #37BD53

analogous

#9637BD #BD37A1 #BD375E

triadic

#BD37A1 #A1BD37 #37A1BD

tetradic

#BD37A1 #BD9637 #37BD53 #375EBD

square

#BD37A1 #BD9637 #37BD53 #375EBD

split-complementary

#BD37A1 #5EBD37 #37BD96

monochromatic

#5E1B50 #8E2979 #BD37A1 #D160B9 #DF90CE

Accessibility & contrast

On white

4.97

#BD37A1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.22

#BD37A1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37A1

4.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37A1	#FFFFFF	#000000	##FFFFFF
##BD37A1	1.00	4.97	4.22	4.97
#FFFFFF	4.97	1.00	21.00	1.00
#000000	4.22	21.00	1.00	21.00
##FFFFFF	4.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C63A4

Deuteranopia (green-blind)

#68779E

Tritanopia (blue-blind)

#C73E68

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd37a1;
/* rgb */ color: rgb(189, 55, 161);
/* oklch */ color: oklch(57.1% 0.203 337.6);

Tailwind

colors: {
  custom: {
    50: '#d57abd',
    500: '#bd37a1',
    950: '#000000',
  },
}

SCSS

$custom: #bd37a1;
$custom-light: #d57abd;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37a1",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 161
  },
  "hsl": {
    "h": 312.537,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57112,
    "c": 0.20303,
    "h": 337.6
  },
  "luminance": 0.16124
}

Semantic roles & 50–950 ramp

primary

#BD37A1

secondary

#86C994

accent

#DE694A

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD37A1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →