#BD37A0#BD37A0

#BD37A0 is a mid, highly saturated pink. Relative luminance 0.161; OKLCH L 57.1% C 0.202 H 337.9°. Best body text is #FFFFFF at 4.98:1 contrast (WCAG AA passes).

Color values

HEX	#BD37A0
RGB	rgb(189, 55, 160)
HSL	hsl(313, 55%, 48%)
HSV	hsv(313, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 15.3%, 25.9%)
CIE-LAB	lab(47.09, 63.47, -28.02)
CIE-LCH	lch(47.09, 69.38, 336.18°)
OKLab	oklab(57.06% 0.1876 -0.076)
OKLCH	oklch(57.06% 0.202 337.9)
XYZ	xyz(28.6982, 16.0919, 34.8455)
Luminance	0.1609 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37A0 #37BD54

analogous

#9737BD #BD37A0 #BD375D

triadic

#BD37A0 #A0BD37 #37A0BD

tetradic

#BD37A0 #BD9737 #37BD54 #375DBD

square

#BD37A0 #BD9737 #37BD54 #375DBD

split-complementary

#BD37A0 #5DBD37 #37BD97

monochromatic

#5E1B50 #8E2978 #BD37A0 #D160B8 #DF90CE

Accessibility & contrast

On white

4.98

#BD37A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.22

#BD37A0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37A0

4.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37A0	#FFFFFF	#000000	##FFFFFF
##BD37A0	1.00	4.98	4.22	4.98
#FFFFFF	4.98	1.00	21.00	1.00
#000000	4.22	21.00	1.00	21.00
##FFFFFF	4.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C62A3

Deuteranopia (green-blind)

#68779D

Tritanopia (blue-blind)

#C73E67

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd37a0;
/* rgb */ color: rgb(189, 55, 160);
/* oklch */ color: oklch(57.1% 0.202 337.9);

Tailwind

colors: {
  custom: {
    50: '#d57abc',
    500: '#bd37a0',
    950: '#000000',
  },
}

SCSS

$custom: #bd37a0;
$custom-light: #d57abc;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37a0",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 160
  },
  "hsl": {
    "h": 312.985,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57064,
    "c": 0.20236,
    "h": 337.9
  },
  "luminance": 0.16089
}

Semantic roles & 50–950 ramp

primary

#BD37A0

secondary

#86C995

accent

#DE6A4A

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD37A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →