#BD3754#BD3754

#BD3754 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.3% C 0.170 H 12.3°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#BD3754
RGB	rgb(189, 55, 84)
HSL	hsl(347, 55%, 48%)
HSV	hsv(347, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 55.6%, 25.9%)
CIE-LAB	lab(44.51, 55.01, 14.50)
CIE-LCH	lch(44.51, 56.89, 14.77°)
OKLab	oklab(54.32% 0.1662 0.0364)
OKLCH	oklch(54.32% 0.17 12.3)
XYZ	xyz(23.9549, 14.1946, 9.8642)
Luminance	0.1419 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3754 #37BDA0

analogous

#BD3797 #BD3754 #BD5D37

triadic

#BD3754 #54BD37 #3754BD

tetradic

#BD3754 #97BD37 #37BDA0 #5D37BD

square

#BD3754 #97BD37 #37BDA0 #5D37BD

split-complementary

#BD3754 #37BD5D #3797BD

monochromatic

#5E1B2A #8E293F #BD3754 #D16079 #DF90A1

Accessibility & contrast

On white

5.47

#BD3754 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#BD3754 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3754

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3754	#FFFFFF	#000000	##FFFFFF
##BD3754	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595854

Deuteranopia (green-blind)

#7B7351

Tritanopia (blue-blind)

#CE1743

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3754;
/* rgb */ color: rgb(189, 55, 84);
/* oklch */ color: oklch(54.3% 0.170 12.3);

Tailwind

colors: {
  custom: {
    50: '#d77783',
    500: '#bd3754',
    950: '#000000',
  },
}

SCSS

$custom: #bd3754;
$custom-light: #d77783;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3754",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 84
  },
  "hsl": {
    "h": 347.015,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54324,
    "c": 0.17011,
    "h": 12.3
  },
  "luminance": 0.14191
}

Semantic roles & 50–950 ramp

primary

#BD3754

secondary

#86C9BB

accent

#DEBE4A

background

#FEF7F8

surface

#FCEEEF

border

#D5C9CA

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD3754

Body copy rendered with the generated semantic roles for this colour.

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