#BD3751#BD3751

#BD3751 is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.3% C 0.170 H 13.8°. Best body text is #FFFFFF at 5.48:1 contrast (WCAG AA passes).

Color values

HEX	#BD3751
RGB	rgb(189, 55, 81)
HSL	hsl(348, 55%, 48%)
HSV	hsv(348, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 57.1%, 25.9%)
CIE-LAB	lab(44.45, 54.79, 16.27)
CIE-LCH	lch(44.45, 57.15, 16.54°)
OKLab	oklab(54.25% 0.165 0.0405)
OKLCH	oklch(54.25% 0.17 13.8)
XYZ	xyz(23.8399, 14.1486, 9.2586)
Luminance	0.1414 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3751 #37BDA3

analogous

#BD3794 #BD3751 #BD6037

triadic

#BD3751 #51BD37 #3751BD

tetradic

#BD3751 #94BD37 #37BDA3 #6037BD

square

#BD3751 #94BD37 #37BDA3 #6037BD

split-complementary

#BD3751 #37BD60 #3794BD

monochromatic

#5E1B28 #8E293D #BD3751 #D16076 #DF909F

Accessibility & contrast

On white

5.48

#BD3751 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#BD3751 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3751

5.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3751	#FFFFFF	#000000	##FFFFFF
##BD3751	1.00	5.48	3.83	5.48
#FFFFFF	5.48	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595851

Deuteranopia (green-blind)

#7C734E

Tritanopia (blue-blind)

#CF1642

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3751;
/* rgb */ color: rgb(189, 55, 81);
/* oklch */ color: oklch(54.3% 0.170 13.8);

Tailwind

colors: {
  custom: {
    50: '#d77781',
    500: '#bd3751',
    950: '#000000',
  },
}

SCSS

$custom: #bd3751;
$custom-light: #d77781;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3751",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 81
  },
  "hsl": {
    "h": 348.358,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54254,
    "c": 0.16988,
    "h": 13.8
  },
  "luminance": 0.14145
}

Semantic roles & 50–950 ramp

primary

#BD3751

secondary

#86C9BC

accent

#DEC14A

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD3751

Body copy rendered with the generated semantic roles for this colour.

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