#BD374F#BD374F

#BD374F is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.2% C 0.170 H 14.7°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#BD374F
RGB	rgb(189, 55, 79)
HSL	hsl(349, 55%, 48%)
HSV	hsv(349, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 58.2%, 25.9%)
CIE-LAB	lab(44.40, 54.64, 17.45)
CIE-LCH	lch(44.40, 57.36, 17.71°)
OKLab	oklab(54.21% 0.1642 0.0431)
OKLCH	oklch(54.21% 0.17 14.7)
XYZ	xyz(23.7660, 14.1190, 8.8694)
Luminance	0.1412 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD374F #37BDA5

analogous

#BD3792 #BD374F #BD6237

triadic

#BD374F #4FBD37 #374FBD

tetradic

#BD374F #92BD37 #37BDA5 #6237BD

square

#BD374F #92BD37 #37BDA5 #6237BD

split-complementary

#BD374F #37BD62 #3792BD

monochromatic

#5E1B27 #8E293B #BD374F #D16075 #DF909E

Accessibility & contrast

On white

5.49

#BD374F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#BD374F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD374F

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD374F	#FFFFFF	#000000	##FFFFFF
##BD374F	1.00	5.49	3.82	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A574F

Deuteranopia (green-blind)

#7C734C

Tritanopia (blue-blind)

#CF1441

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd374f;
/* rgb */ color: rgb(189, 55, 79);
/* oklch */ color: oklch(54.2% 0.170 14.7);

Tailwind

colors: {
  custom: {
    50: '#d77780',
    500: '#bd374f',
    950: '#000000',
  },
}

SCSS

$custom: #bd374f;
$custom-light: #d77780;
$custom-dark: #000000;

JSON

{
  "hex": "#bd374f",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 79
  },
  "hsl": {
    "h": 349.254,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54209,
    "c": 0.16977,
    "h": 14.7
  },
  "luminance": 0.14116
}

Semantic roles & 50–950 ramp

primary

#BD374F

secondary

#86C9BD

accent

#DEC44A

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD374F

Body copy rendered with the generated semantic roles for this colour.

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