#BD374D#BD374D

#BD374D is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.2% C 0.170 H 15.6°. Best body text is #FFFFFF at 5.50:1 contrast (WCAG AA passes).

Color values

HEX	#BD374D
RGB	rgb(189, 55, 77)
HSL	hsl(350, 55%, 48%)
HSV	hsv(350, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 59.3%, 25.9%)
CIE-LAB	lab(44.36, 54.50, 18.62)
CIE-LCH	lch(44.36, 57.59, 18.87°)
OKLab	oklab(54.17% 0.1634 0.0458)
OKLCH	oklch(54.17% 0.17 15.6)
XYZ	xyz(23.6943, 14.0904, 8.4918)
Luminance	0.1409 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD374D #37BDA7

analogous

#BD3790 #BD374D #BD6437

triadic

#BD374D #4DBD37 #374DBD

tetradic

#BD374D #90BD37 #37BDA7 #6437BD

square

#BD374D #90BD37 #37BDA7 #6437BD

split-complementary

#BD374D #37BD64 #3790BD

monochromatic

#5E1B26 #8E293A #BD374D #D16073 #DF909D

Accessibility & contrast

On white

5.50

#BD374D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#BD374D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD374D

5.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD374D	#FFFFFF	#000000	##FFFFFF
##BD374D	1.00	5.50	3.82	5.50
#FFFFFF	5.50	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A574D

Deuteranopia (green-blind)

#7C7349

Tritanopia (blue-blind)

#CF1340

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd374d;
/* rgb */ color: rgb(189, 55, 77);
/* oklch */ color: oklch(54.2% 0.170 15.6);

Tailwind

colors: {
  custom: {
    50: '#d8777e',
    500: '#bd374d',
    950: '#000000',
  },
}

SCSS

$custom: #bd374d;
$custom-light: #d8777e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd374d",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 77
  },
  "hsl": {
    "h": 350.149,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54165,
    "c": 0.16971,
    "h": 15.6
  },
  "luminance": 0.14087
}

Semantic roles & 50–950 ramp

primary

#BD374D

secondary

#86C9BE

accent

#DEC64A

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD374D

Body copy rendered with the generated semantic roles for this colour.

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