#BD374A#BD374A
#BD374A is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.1% C 0.170 H 17.0°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).
Color values
| HEX | #BD374A |
|---|---|
| RGB | rgb(189, 55, 74) |
| HSL | hsl(351, 55%, 48%) |
| HSV | hsv(351, 71%, 74%) |
| CMYK | cmyk(0%, 70.9%, 60.8%, 25.9%) |
| CIE-LAB | lab(44.30, 54.30, 20.39) |
| CIE-LCH | lch(44.30, 58.00, 20.58°) |
| OKLab | oklab(54.1% 0.1622 0.0497) |
| OKLCH | oklch(54.1% 0.17 17) |
| XYZ | xyz(23.5908, 14.0490, 7.9467) |
| Luminance | 0.1405 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dusty Red
#B9484E
ΔE00 3.43
Cardinal
#C41E3A
ΔE00 3.91
Ruby
#CA0147
ΔE00 4.42
Lipstick
#D5174E
ΔE00 4.62
Rose Red
#BE013C
ΔE00 4.90
Dull Red
#BB3F3F
ΔE00 4.93
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD374A #37BDAA
analogous
#BD378D #BD374A #BD6737
triadic
#BD374A #4ABD37 #374ABD
tetradic
#BD374A #8DBD37 #37BDAA #6737BD
square
#BD374A #8DBD37 #37BDAA #6737BD
split-complementary
#BD374A #37BD67 #378DBD
monochromatic
#5E1B25 #8E2937 #BD374A #D16070 #DF909B
Accessibility & contrast
On white
5.51
#BD374A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.81
#BD374A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD374A
5.51:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD374A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD374A | 1.00 | 5.51 | 3.81 | 5.51 |
| #FFFFFF | 5.51 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.81 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.51 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5B574A
Deuteranopia (green-blind)
#7D7346
Tritanopia (blue-blind)
#CF113F
Achromatopsia (no color)
#696969
Design tokens & code
CSS
--color: #bd374a; /* rgb */ color: rgb(189, 55, 74); /* oklch */ color: oklch(54.1% 0.170 17.0);
Tailwind
colors: {
custom: {
50: '#d8777c',
500: '#bd374a',
950: '#000000',
},
}SCSS
$custom: #bd374a; $custom-light: #d8777c; $custom-dark: #000000;
JSON
{
"hex": "#bd374a",
"rgb": {
"r": 189,
"g": 55,
"b": 74
},
"hsl": {
"h": 351.493,
"s": 54.918,
"l": 47.843
},
"oklch": {
"l": 0.54102,
"c": 0.16966,
"h": 17
},
"luminance": 0.14046
}Semantic roles & 50–950 ramp
primary
#BD374A
secondary
#86C9C0
accent
#DEC94A
background
#FEF7F7
surface
#FCEEEE
border
#D5C9C9
text
#160909
muted
#847B7B