#BD3748#BD3748

#BD3748 is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.1% C 0.170 H 17.9°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#BD3748
RGB	rgb(189, 55, 72)
HSL	hsl(352, 55%, 48%)
HSV	hsv(352, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 61.9%, 25.9%)
CIE-LAB	lab(44.27, 54.17, 21.57)
CIE-LCH	lch(44.27, 58.30, 21.71°)
OKLab	oklab(54.06% 0.1614 0.0522)
OKLCH	oklch(54.06% 0.17 17.9)
XYZ	xyz(23.5245, 14.0224, 7.5975)
Luminance	0.1402 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3748 #37BDAC

analogous

#BD378B #BD3748 #BD6937

triadic

#BD3748 #48BD37 #3748BD

tetradic

#BD3748 #8BBD37 #37BDAC #6937BD

square

#BD3748 #8BBD37 #37BDAC #6937BD

split-complementary

#BD3748 #37BD69 #378BBD

monochromatic

#5E1B24 #8E2936 #BD3748 #D1606F #DF909A

Accessibility & contrast

On white

5.52

#BD3748 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#BD3748 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3748

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3748	#FFFFFF	#000000	##FFFFFF
##BD3748	1.00	5.52	3.80	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5748

Deuteranopia (green-blind)

#7D7344

Tritanopia (blue-blind)

#CF103E

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3748;
/* rgb */ color: rgb(189, 55, 72);
/* oklch */ color: oklch(54.1% 0.170 17.9);

Tailwind

colors: {
  custom: {
    50: '#d8777a',
    500: '#bd3748',
    950: '#000000',
  },
}

SCSS

$custom: #bd3748;
$custom-light: #d8777a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3748",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 72
  },
  "hsl": {
    "h": 352.388,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54061,
    "c": 0.16968,
    "h": 17.9
  },
  "luminance": 0.14019
}

Semantic roles & 50–950 ramp

primary

#BD3748

secondary

#86C9C1

accent

#DECB4A

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3748

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →