#BD3747#BD3747

#BD3747 is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.0% C 0.170 H 18.4°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#BD3747
RGB	rgb(189, 55, 71)
HSL	hsl(353, 55%, 48%)
HSV	hsv(353, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 62.4%, 25.9%)
CIE-LAB	lab(44.25, 54.10, 22.16)
CIE-LCH	lch(44.25, 58.46, 22.27°)
OKLab	oklab(54.04% 0.1611 0.0535)
OKLCH	oklch(54.04% 0.17 18.4)
XYZ	xyz(23.4922, 14.0095, 7.4271)
Luminance	0.1401 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3747 #37BDAD

analogous

#BD378A #BD3747 #BD6A37

triadic

#BD3747 #47BD37 #3747BD

tetradic

#BD3747 #8ABD37 #37BDAD #6A37BD

square

#BD3747 #8ABD37 #37BDAD #6A37BD

split-complementary

#BD3747 #37BD6A #378ABD

monochromatic

#5E1B23 #8E2935 #BD3747 #D1606E #DF9099

Accessibility & contrast

On white

5.52

#BD3747 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#BD3747 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3747

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3747	#FFFFFF	#000000	##FFFFFF
##BD3747	1.00	5.52	3.80	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5747

Deuteranopia (green-blind)

#7D7343

Tritanopia (blue-blind)

#CF0F3E

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3747;
/* rgb */ color: rgb(189, 55, 71);
/* oklch */ color: oklch(54.0% 0.170 18.4);

Tailwind

colors: {
  custom: {
    50: '#d8777a',
    500: '#bd3747',
    950: '#000000',
  },
}

SCSS

$custom: #bd3747;
$custom-light: #d8777a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3747",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 71
  },
  "hsl": {
    "h": 352.836,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54041,
    "c": 0.1697,
    "h": 18.4
  },
  "luminance": 0.14006
}

Semantic roles & 50–950 ramp

primary

#BD3747

secondary

#86C9C1

accent

#DECC4A

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3747

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →