#BD3744#BD3744

#BD3744 is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.0% C 0.170 H 19.7°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#BD3744
RGB	rgb(189, 55, 68)
HSL	hsl(354, 55%, 48%)
HSV	hsv(354, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 64%, 25.9%)
CIE-LAB	lab(44.19, 53.92, 23.92)
CIE-LCH	lch(44.19, 58.98, 23.92°)
OKLab	oklab(53.98% 0.1599 0.0572)
OKLCH	oklch(53.98% 0.17 19.7)
XYZ	xyz(23.3983, 13.9719, 6.9325)
Luminance	0.1397 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3744 #37BDB0

analogous

#BD3787 #BD3744 #BD6D37

triadic

#BD3744 #44BD37 #3744BD

tetradic

#BD3744 #87BD37 #37BDB0 #6D37BD

square

#BD3744 #87BD37 #37BDB0 #6D37BD

split-complementary

#BD3744 #37BD6D #3787BD

monochromatic

#5E1B22 #8E2933 #BD3744 #D1606B #DF9097

Accessibility & contrast

On white

5.54

#BD3744 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#BD3744 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3744

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3744	#FFFFFF	#000000	##FFFFFF
##BD3744	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5644

Deuteranopia (green-blind)

#7D7340

Tritanopia (blue-blind)

#CF0D3D

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3744;
/* rgb */ color: rgb(189, 55, 68);
/* oklch */ color: oklch(54.0% 0.170 19.7);

Tailwind

colors: {
  custom: {
    50: '#d87777',
    500: '#bd3744',
    950: '#000000',
  },
}

SCSS

$custom: #bd3744;
$custom-light: #d87777;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3744",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 68
  },
  "hsl": {
    "h": 354.179,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.53984,
    "c": 0.1698,
    "h": 19.7
  },
  "luminance": 0.13969
}

Semantic roles & 50–950 ramp

primary

#BD3744

secondary

#86C9C3

accent

#DED04A

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3744

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →