#BD373F#BD373F
#BD373F is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.9% C 0.170 H 21.8°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).
Color values
| HEX | #BD373F |
|---|---|
| RGB | rgb(189, 55, 63) |
| HSL | hsl(356, 55%, 48%) |
| HSV | hsv(356, 71%, 74%) |
| CMYK | cmyk(0%, 70.9%, 66.7%, 25.9%) |
| CIE-LAB | lab(44.11, 53.62, 26.85) |
| CIE-LCH | lch(44.11, 59.97, 26.59°) |
| OKLab | oklab(53.89% 0.1579 0.0633) |
| OKLCH | oklch(53.89% 0.17 21.8) |
| XYZ | xyz(23.2521, 13.9135, 6.1629) |
| Luminance | 0.1391 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.88
Cardinal
#C41E3A
ΔE00 2.98
Reddish
#C44240
ΔE00 3.51
Dusty Red
#B9484E
ΔE00 3.74
Cherry (survey)
#CF0234
ΔE00 4.22
Lipstick Red
#C0022F
ΔE00 4.72
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD373F #37BDB5
analogous
#BD3782 #BD373F #BD7237
triadic
#BD373F #3FBD37 #373FBD
tetradic
#BD373F #82BD37 #37BDB5 #7237BD
square
#BD373F #82BD37 #37BDB5 #7237BD
split-complementary
#BD373F #37BD72 #3782BD
monochromatic
#5E1B1F #8E292F #BD373F #D16067 #DF9094
Accessibility & contrast
On white
5.55
#BD373F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.78
#BD373F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD373F
5.55:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD373F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD373F | 1.00 | 5.55 | 3.78 | 5.55 |
| #FFFFFF | 5.55 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.78 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.55 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5C563E
Deuteranopia (green-blind)
#7E733B
Tritanopia (blue-blind)
#CF0A3B
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #bd373f; /* rgb */ color: rgb(189, 55, 63); /* oklch */ color: oklch(53.9% 0.170 21.8);
Tailwind
colors: {
custom: {
50: '#d87774',
500: '#bd373f',
950: '#000000',
},
}SCSS
$custom: #bd373f; $custom-light: #d87774; $custom-dark: #000000;
JSON
{
"hex": "#bd373f",
"rgb": {
"r": 189,
"g": 55,
"b": 63
},
"hsl": {
"h": 356.418,
"s": 54.918,
"l": 47.843
},
"oklch": {
"l": 0.53894,
"c": 0.17012,
"h": 21.8
},
"luminance": 0.1391
}Semantic roles & 50–950 ramp
primary
#BD373F
secondary
#86C9C5
accent
#DED54A
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160908
muted
#847B7B