#BD3738#BD3738

#BD3738 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.171 H 24.6°. Best body text is #FFFFFF at 5.57:1 contrast (WCAG AA passes).

Color values

HEX	#BD3738
RGB	rgb(189, 55, 56)
HSL	hsl(360, 55%, 48%)
HSV	hsv(360, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 70.4%, 25.9%)
CIE-LAB	lab(44.00, 53.26, 30.90)
CIE-LCH	lch(44.00, 61.57, 30.13°)
OKLab	oklab(53.78% 0.1553 0.0712)
OKLCH	oklch(53.78% 0.171 24.6)
XYZ	xyz(23.0688, 13.8401, 5.1973)
Luminance	0.1384 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3738 #37BDBC

analogous

#BD377B #BD3738 #BD7937

triadic

#BD3738 #38BD37 #3738BD

tetradic

#BD3738 #7BBD37 #37BDBC #7937BD

square

#BD3738 #7BBD37 #37BDBC #7937BD

split-complementary

#BD3738 #37BD79 #377BBD

monochromatic

#5E1B1C #8E292A #BD3738 #D16061 #DF9090

Accessibility & contrast

On white

5.57

#BD3738 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#BD3738 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3738

5.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3738	#FFFFFF	#000000	##FFFFFF
##BD3738	1.00	5.57	3.77	5.57
#FFFFFF	5.57	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5637

Deuteranopia (green-blind)

#7F7334

Tritanopia (blue-blind)

#D00539

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3738;
/* rgb */ color: rgb(189, 55, 56);
/* oklch */ color: oklch(53.8% 0.171 24.6);

Tailwind

colors: {
  custom: {
    50: '#d9776f',
    500: '#bd3738',
    950: '#000000',
  },
}

SCSS

$custom: #bd3738;
$custom-light: #d9776f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3738",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 56
  },
  "hsl": {
    "h": 359.552,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.53781,
    "c": 0.17084,
    "h": 24.6
  },
  "luminance": 0.13837
}

Semantic roles & 50–950 ramp

primary

#BD3738

secondary

#86C9C9

accent

#DEDD4A

background

#FEF7F6

surface

#FDEEEC

border

#D5C9C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3738

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →