#BD3737#BD3737
#BD3737 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.171 H 25.0°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).
Color values
| HEX | #BD3737 |
|---|---|
| RGB | rgb(189, 55, 55) |
| HSL | hsl(0, 55%, 48%) |
| HSV | hsv(0, 71%, 74%) |
| CMYK | cmyk(0%, 70.9%, 70.9%, 25.9%) |
| CIE-LAB | lab(43.99, 53.21, 31.48) |
| CIE-LCH | lch(43.99, 61.82, 30.61°) |
| OKLab | oklab(53.77% 0.1549 0.0723) |
| OKLCH | oklch(53.77% 0.171 25) |
| XYZ | xyz(23.0446, 13.8305, 5.0698) |
| Luminance | 0.1383 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.80
Reddish
#C44240
ΔE00 2.92
Cardinal
#C41E3A
ΔE00 4.46
Cherry (survey)
#CF0234
ΔE00 4.77
Firebrick
#B22222
ΔE00 5.08
Lipstick Red
#C0022F
ΔE00 5.14
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD3737 #37BDBD
analogous
#BD377A #BD3737 #BD7A37
triadic
#BD3737 #37BD37 #3737BD
tetradic
#BD3737 #7ABD37 #37BDBD #7A37BD
square
#BD3737 #7ABD37 #37BDBD #7A37BD
split-complementary
#BD3737 #37BD7A #377ABD
monochromatic
#5E1B1B #8E2929 #BD3737 #D16060 #DF9090
Accessibility & contrast
On white
5.58
#BD3737 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.77
#BD3737 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD3737
5.58:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD3737 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD3737 | 1.00 | 5.58 | 3.77 | 5.58 |
| #FFFFFF | 5.58 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.77 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.58 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5D5636
Deuteranopia (green-blind)
#7F7333
Tritanopia (blue-blind)
#D00439
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #bd3737; /* rgb */ color: rgb(189, 55, 55); /* oklch */ color: oklch(53.8% 0.171 25.0);
Tailwind
colors: {
custom: {
50: '#d9776e',
500: '#bd3737',
950: '#000000',
},
}SCSS
$custom: #bd3737; $custom-light: #d9776e; $custom-dark: #000000;
JSON
{
"hex": "#bd3737",
"rgb": {
"r": 189,
"g": 55,
"b": 55
},
"hsl": {
"h": 0,
"s": 54.918,
"l": 47.843
},
"oklch": {
"l": 0.53766,
"c": 0.17096,
"h": 25
},
"luminance": 0.13827
}Semantic roles & 50–950 ramp
primary
#BD3737
secondary
#86C9C9
accent
#DEDE4A
background
#FEF7F6
surface
#FDEEEB
border
#D5C9C6
text
#160907
muted
#847B7A