#BD3735#BD3735

#BD3735 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.7% C 0.171 H 25.8°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#BD3735
RGB	rgb(189, 55, 53)
HSL	hsl(1, 56%, 47%)
HSV	hsv(1, 72%, 74%)
CMYK	cmyk(0%, 70.9%, 72%, 25.9%)
CIE-LAB	lab(43.96, 53.11, 32.62)
CIE-LCH	lch(43.96, 62.33, 31.56°)
OKLab	oklab(53.74% 0.1542 0.0744)
OKLCH	oklch(53.74% 0.171 25.8)
XYZ	xyz(22.9976, 13.8117, 4.8224)
Luminance	0.1381 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3735 #35BBBD

analogous

#BD3577 #BD3735 #BD7B35

triadic

#BD3735 #35BD37 #3735BD

tetradic

#BD3735 #77BD35 #35BBBD #7B35BD

square

#BD3735 #77BD35 #35BBBD #7B35BD

split-complementary

#BD3735 #35BD7B #3577BD

monochromatic

#5D1B1A #8D2928 #BD3735 #D25F5D #DF8E8D

Accessibility & contrast

On white

5.58

#BD3735 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#BD3735 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3735

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3735	#FFFFFF	#000000	##FFFFFF
##BD3735	1.00	5.58	3.76	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5533

Deuteranopia (green-blind)

#7F7330

Tritanopia (blue-blind)

#D00338

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3735;
/* rgb */ color: rgb(189, 55, 53);
/* oklch */ color: oklch(53.7% 0.171 25.8);

Tailwind

colors: {
  custom: {
    50: '#d9776c',
    500: '#bd3735',
    950: '#000000',
  },
}

SCSS

$custom: #bd3735;
$custom-light: #d9776c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3735",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 53
  },
  "hsl": {
    "h": 0.882,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53737,
    "c": 0.17122,
    "h": 25.8
  },
  "luminance": 0.13808
}

Semantic roles & 50–950 ramp

primary

#BD3735

secondary

#84C9CA

accent

#DDDF48

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3735

Body copy rendered with the generated semantic roles for this colour.

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